How to improve SEO Event promotion
The location, demographics, scale, promotion and management all require careful consideration. The promotion of every event is also unique to that event. Here we look at one aspect of the promotion of a upcoming event. One common promotional thread runs through almost every event – that’s SEO Event Promotion otherwise known as Search Engine Optimization. One way to attracting the right people to your page or website which informs people about your event or event services is to utilize the power of search engines. Its often hard to get noticeable results from the posting of smaller events. It is for that reason you really need to have a more medium term approach to promoting a event. Posting a event which happens within the next week and expecting to be on the first page of google is often unattainable. What creates more results is having a good SEO strategy, researching unique keywords and using them creatively, creating a variety of content, and one for us is always looking to improve on our technical issues surrounding the ever changing algorithms which determine the page ranking.
Information is obtainable about how to promote events and promote services, there is also lots of information about SEO. This post is about how to apply SEO techniques to promote your event and the event services you offer. It’s about how to get SEO to working for you.
SEO is a acronym for Search Engine Optimization. It is topic of focus and deep debates and discussion because it is important for any promotion.
How to improve SEO online to promote events and the event services your company provides.
The information below takes this website and looks at how it displays a listing. It can be used as a catalyst for when you develop your own listing of your events and you can take from it what you can to develop your own strategy. I also welcome you to post your own comments below to help us all get better. Think about a page as a book, Title, Introduction,Contents, Chapters, Paragraphs, Sentence’s and words. The combination of all these things are factors which can assist you.
The title of the page is indicator of what the post will be about.
So here we will look at a ‘real world’ event posting. For this example we take the title “Grand Master Chess Competition Bath Somerset2015″ and look at a way to turn this into a fictitious event.
The title of the page is a key indicator of the content so make the title use ‘key words’ part of your page description. Each event is different but as a common indication the name of the event (Grand Master), the subject of the event (chess competition) and the location area is generally (Bath, )what I think to be of most use. So the title we end up with is Grand Master Chess Competition Bath Somerset2015.
Limit the title to 65 characters in total and don’t go over also in particular to this website we automatically add ” – eventslist.co.uk” at the end of every page so (19 characters) so For SEO to work best for you here you need to limit your title to 46 characters. The optimum I think to aim for is 56 characters in total
The Content structure
Use the basic layout and construction ‘tags’ to distinguish between titles, subtitles and page content. Lets try and link the page to a book and say that the title is the title of a book and that is the header. We can then look at the introduction, content, and summery.
Different parts of the page tells search engines about the page. HTML uses a variety of elements H1 H2 H3 H4 are all headers so when referring to the title it’s best to add this as a header too. H1 is the most important heading and h6 is the least important.
“<h1>Grand Master Chess Competition Bath Somerset2015</h1>” Title
We would like you to look at our own posted events to demonstrate how a good layout should be set out. We do think this is sometimes a compromise as it also needs to look good aesthetically to the human eye as well as the bot sent out by search engines to gather information.
We think the page is structured in a aesthetically to the human eye whilst utilizing what we know about SEO.
What search engines are doing is delivering content to the reader. The more successful your post is at doing that the better you will rank on search engines. To allow people to find information about your event it is important to have a understanding about how to structure your event information.
Th primary aim is to attract more traffic to your event or to get more focused people to consider your event services.
SEO is a acronym for Search Engine Optimization. It is topic of focus and deep debates and discussion because it is important for any promotion. For us understand how to increase the presence we need to have a general understanding of how search engines crawl or gather information from web pages. It is said that one good quality link is worth 100 lesser quality links.
Social media links, tweets, facebook and google plus, youtube video. Evey aspect of SEO is linked and complex algorithms generated will determine the success of your page ranking.
How improve traffic to your event posting.
The content of the event details is the key source for all the optimization to point to. The key thing is to all be pointing to one place or one area. This is indicating that the key source is the key place.
Guest posts on sites where your event will be seen by influential people so post a link to your main site.
Look for websites that are of similar interests and see if a link can be pointed to your event.
What we hear a lot about is ‘backlinks’ these are references that point to the master page.
3) How to use other sites to improve and the importance of social media.
Make sure you have a link on the post which connects to your Facebook, Twitter, and Google plus pages. The search engines are taking an increasing amount of influence on these factors.
4) event marketing services
5) SEO Event Services promotion
6) Images on page is often overlooked but the naming of the images and the alt tags associated will also be looked at.