TALES 2026 invites you to discover African creativity in London through exclusive brand showcases, limited editions, and hidden stories.

TALES 2026: The Secret Story

The African Lifestyle Experience in London

This summer, London becomes a destination for African creativity, culture, and storytelling.

TALES 2026 – The African Lifestyle Experience returns for its fourth edition, bringing together over 100 African fashion, lifestyle, beauty, art, and cultural brands in a vibrant showcase just off Oxford Street at 28 Cavendish Square.

More than a retail experience, TALES is a curated cultural platform where visitors discover unique brands, meet founders, and experience the stories behind African creativity.

The Theme: The Secret Story

Every brand carries a story.

A hidden inspiration.

A cultural memory.

A creative journey waiting to be revealed.

The Secret Story invites visitors to discover exclusive creations, limited editions, and new collections unveiled for the first time at TALES 2026.

This is where African creativity moves from behind the scenes into the spotlight.

What to Expect

Over 100 African Creative Brands

Explore a curated selection of:

Fashion and accessories

Beauty and skincare

Home and lifestyle products

Art and design

Cultural craftsmanship

Wellness and self-care brands

Discover unique products and support African creative entrepreneurs shaping global culture.

“TALES 2026 is about unveiling the secret stories behind African creativity — the journeys, the inspiration, and the craftsmanship that deserve to be seen, felt, and experienced on a global stage. It’s where hidden stories become powerful global narratives.”

— Bukky Asehinde, Founder of Bellafricana

Curated Experience Days

TALES 2026 goes beyond showcasing, it creates cultural experiences throughout the two-week event.

Wellness Day

A celebration of African wellness, beauty, and self-care, featuring natural products, holistic living conversations, and wellness experiences rooted in African traditions.

5 Senses of Africa Day

An immersive cultural experience exploring Africa through sight, sound, touch, scent, and taste, bringing the continent’s creativity and heritage to life.

Fireside Chats & Founder Conversations

Engaging conversations with founders, creatives, and industry leaders sharing insights on building global African brands, storytelling, and creative entrepreneurship.

Why You Should Attend

Discover over 100 African creative brands

Shop exclusive and limited-edition products

Meet founders and hear their stories

Experience curated cultural and lifestyle days

Be part of a growing global African creative movement

TALES 2026 is a space for discovery, inspiration, and cultural connection in the heart of London.

Event Details

TALES 2026 – The African Lifestyle Experience

Theme: The Secret Story

Location: 28 Cavendish Square, London

Dates: July 24 – August 23, 2026

Learn more at https://tales.bellafricana.co.uk/

SEE PICTURES AND VIDEOS FROM OUR PAST EDITION BELOW:

COME SHOP SOME OF THESE CREATIVE PRODUCTS BELOW:

Description supplied by the event organiser.