Welcome to the Software Renaissance. Everyone is asking how to use AI to do what they already do, faster and cheaper. But when anyone can build anything, the advantage is in knowing exactly *what* to build, and *why*. On 21st October, as a fringe event on the Wednesday of Birmingham Tech Week, ProductTank is bringing you an unmissable double bill exploring the intersection of high-level AI strategy and ground-level execution at scale. ### **What You’ll Take Away** * **The New Bottleneck:** Why clarity is now more important than execution. * **Real AI Scale:** Practical lessons from deploying AI features to millions of active users. * **Product Craft:** How AI is actively changing the day-to-day work of product teams. * **Community:** Drinks, networking, and debates with Birmingham’s top product minds. * **Book Giveaway**: A chance to take home a free copy of Martin's latest book The Decision Stack **SPEAKER** Martin Eriksson **The Talk:** Welcome to the Software Renaissance. Your Strategy Isn't Ready. **Talk Description:** When anyone can build anything, the advantage isn't in building. It's in knowing what to build, and why. Everyone's asking how to use AI to do what they already do, faster and cheaper. It's the wrong question and it's quietly shrinking your ambition at the exact moment it should be exploding. Because when the cost of development drops, the bottleneck doesn't disappear. It moves. From execution to clarity. From "can we?" to "should we?” Most teams aren't ready for that shift. This talk is about the bigger question, the one that turns AI from your biggest threat into your biggest opportunity. \-\-\- **SPEAKER** Max Borodin **The Talk:** What AI Innovation Actually Did for a 20M-User Health App **Talk** **Description:** Everyone is talking about AI strategy — this is a story about putting one into practice. In this talk, Max will show how innovating with AI helped Simple, a US weight-loss app with over 20 million users (part of Palta, the group behin

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