An in person workshop

Have You Had Enough Watching Customers Choose Your Competitors?

You know you’re better than your competitors.

Your results are stronger.

Your clients stay.

Your referrals are loyal.

And yet… the enquiries, the cold leads, the “we’re talking to a few others” conversations don’t always land with you.

It’s not your product.

It’s not your service.

It’s not your team.

It’s the way you present what you do.

It’s your messaging.

Make Them Choose You is a half‑day, in‑person working workshop for business owners and senior leaders who are tired of watching prospects choose weaker competitors; Simply because those competitors sound clearer.

This is not a seminar.

You will not sit and listen for four hours and leave with “things to think about”.

You arrive with a messaging problem.

You leave with a positioning statement, a framework, and words you can use immediately.

Who this workshop is for

This is for you if:

You run a business where your expertise is what people are really buying.

You rely heavily on referrals and know that’s a postponement, not a strategy.

A stranger who finds you today would not have a clear reason to choose you over three competitors.

You’ve tweaked the website, updated LinkedIn, refined the pitch—and nothing has truly shifted.

You’re ready to stop guessing and work from a clear, tested framework.

This is not for you if:

You’re happy to lose customers to competitors who simply sound clearer.

You want a passive, feel‑good session. This is a working room.

You believe your current messaging is already doing the job.

What you will leave with

You will not leave with homework.

You will leave with:

A five‑step framework (the C.H.A.M.P) applied directly to your business.

A written positioning statement crafted in the room and tested with the group.

Words for your website, LinkedIn, networking pitch and sales conversations that make strangers think:

“This is exactly what I need.”

A clear, honest answer to the silent question every prospect asks:

“Why should I choose you over anyone else?”

The confidence to talk about what you do—in a lift, at a meeting, at an event—and have it land properly, every time.

Optional bonuses may include:

A carefully crafted elevator pitch

A structure for your 10‑minute presentation

A structure for your sales deck or pitch

Format & details

Date: Tuesday, 6 October 2026

Time: v10:00–15:00 (registration from 09:15)

Location: vActive Bolton (formerly Bolton Arena), Arena Approach, Bolton BL6 6LS

Format: In‑person, half‑day working session

Why now

Right now, a stranger is looking at you and three competitors at the same time.

If your honest answer to “Why should they choose us?” is not strong enough, this is the workshop that changes it.

Have you had enough watching customers choose your competitors?

Book your place.

'Make Them Choose You' Workshop will forever change the way you talk about your business/organisation.

Guaranteed.

Description supplied by the event organiser.