Know AI matters, but not sure where to start? Begin with you.

As a business leader, working out how and where to use AI in your business can be overwhelming. It's hard to separate what's essential from the hype, and harder still to find the time, knowledge and expertise to make real progress - while keeping the lights on day-to-day.

You don't need to become a technologist. But you do need to understand AI well enough to make good decisions about it. And the best place to start is with yourself. If you know how AI can improve your own work as a leader, rolling it out across the rest of the business becomes far simpler.

One of the smartest ways to do this is alongside other leaders taking the same first steps.

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At this session up to ten leaders - exclusively from non-competing service businesses (digital, creative, SaaS, professions, etc.) - get to talk openly about where they are with AI: what they've tried, what's held them back, and what they want to achieve. The conversation will be led by an experienced facilitator and an AI expert.

Every participant will benchmark their own starting point, work through real AI challenges with the group, and leave with practical ideas they can apply straight away.

The session will also feature a masterclass, It all starts with the leader, exploring how AI can support the key parts of your role - how far along you are with each, the advantages on offer, and the steps to take them into the wider business.

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This group is designed for leaders who know AI will matter to their business but are early in their journey - perhaps using it for individual tasks - but want to build confidence and knowledge without the jargon.**

There are no daft questions here. If you want a clear, practical place to start, this is it.

Ten leaders. Plain talking. No pitches.

(**If you're already deep into AI and want to move faster, our AI Pathfinder (https://www.growth-leaders.com/ai-pathfinder) programme is designed for you.)

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About the Growth Leaders AI Foundation programme:

This is not AI for AI's sake. The programme helps leaders of B2B service businesses discover how and where AI should be applied to existing operations to the greatest effect - so it supports your wider business strategy.

Each participant will be from a non-competing, service-model business, so everyone broadly understands how each other's business operates. Everyone is required to sign an NDA to support free-flowing, honest conversations.

Over six to twelve months, you will reach the point where you:

Are confident in your understanding of AI for business

Have implemented key AI applications across your business and are monitoring results

Are making strategic choices with AI to support your business growth

Understand the benefits to your business and how to measure them

Are clearly ahead of most of your competitors

The session format:

Progress updates: each leader presents their progress on the previous month's AI task - learning from each other's experience, with Q&A amongst the peer group

Topic deep dive: an in-depth review of a business topic relevant to the group - mapping your current approach and outlining what an AI-led version might look like for you

Your next AI challenge: define one specific AI application to apply to your own role, agree how you'll measure the improvement, and write up your task for the month ahead

Each group is tailored to the people in the room, so the programme keeps pace with a fast-changing AI landscape.

Timings

The session runs on Monday 30 November, 9.30-12.30, at the Hilton Bournemouth, with arrival from 9.00 for tea, coffee and pastries.

This is followed by lunch, where the conversation can be continued.

Price: £295+VAT. Growth Leaders members are eligible for a 50% discount - get in touch for your code.

About Growth Leaders

AI Foundation is delivered by Growth Leaders, an industry-leading organisation that helps service business founders, CEOs and MDs - embracing technology, digital and creative agendas - to drive their business growth.

For further detail go to Growth Leaders/ai-foundation (https://www.growth-leaders.com/ai-foundation)

Description supplied by the event organiser.