About This Event

Many businesses invest in marketing without really knowing what's working, what's wasting money, or where the next opportunity lies. Is Your Marketing Delivering a Return? Many businesses invest in websites, social media, advertising, email campaigns and networking, but few know exactly which activities are generating enquiries, customers and profit. If you're making marketing decisions based on instinct rather than insight, you could be wasting valuable time and budget. Join us at SmartBase Business Centre for an interactive and practical workshop that will help you understand how to measure your marketing performance, identify the metrics that matter, and make better-informed decisions that drive business growth. Delivered by experts from e-nexus marketing consultancy, this workshop will show you how to move beyond vanity metrics and focus on the data that really impacts your bottom line. You'll discover how to measure the effectiveness of your marketing, understand your return on investment (ROI), and build a simple reporting framework that supports smarter decision-making. During the workshop you'll learn how to: ✅ Understand what Marketing ROI really means and why it matters. ✅ Identify the key performance indicators (KPIs) that measure marketing success. ✅ Discover what marketing data your business already holds and how to use it effectively. ✅ Track the customer journey from awareness through to conversion. ✅ Measure which marketing activities generate the greatest return. ✅ Create a simple marketing dashboard to monitor performance and support future investment decisions. Who should attend? This workshop is ideal for business owners, directors and marketing professionals within SMEs who want to make every pound of their marketing budget work harder. It's particularly valuable for those who want to: Understand which marketing activities generate the best return. Make more confident, data-driven marketing decisions. Stop investing in marketing that doesn't deliver results. Improve accountability across their marketing activity. Build a clear framework for measuring success and future growth. What ever your marketing budget you'll leave with practical tools and techniques you can implement immediately. About the speaker The workshop is delivered by Richard Milton, Managing Director and Founder of e-nexus marketing consultancy. A career-long marketer with extensive experience supporting SMEs, Richard specialises in strategic marketing planning, performance measurement and helping ambitious businesses turn marketing investment into measurable business growth. Book your place To find out more or reserve your place, email info@e-nexus.co.uk or call Richard on 07535 612652 (tel:07535 612652). Places are limited to ensure a practical, interactive experience, so early booking is recommended. Investment £50 + VAT – booked and paid for in advance of the workshop £75 + VAT – payment on the day of the workshop

Staying overnight?

Hotels within walking distance of SmartBase.

Frequently asked questions