A practical course to get leads, build pipeline and grow your business on LinkedIn

If you’ve spent any time on LinkedIn, you know it’s a huge opportunity, but for many the challenge is how to get the most out of that, in terms of reaching more people and acquiring leads and clients.

Click Read More for the full-breakdown of the workshop

LinkedIn has over one billion users with more than 45 million users in the UK and drives 80% of all B2B social media leads.

In this full day course, you’ll learn how to position your business and your personal profile so you are known, trusted and your credibility is clear to your ideal clients. In addition you’ll learn efficient ways to create content and get leads without ads, hours spent on the platform or aggressive sales outreach.

Agenda

MORNING SESSIONS

Profile Setup

Your profile is a critical asset to your success, you’ll learn how to set it up to show your credibility and pre-sell your target audience, so they know exactly what you can offer, without you ever pitching them.

You pre-sell your audience on your services and credibility.

You get a higher connection acceptance rate.

The algorithm shows your profile and content to the right people.

Searching and finding the right people

Building a network of the right contacts is essential, in this section, we’ll show you how to find the right people and grow your network with prospective clients.

How to find your ideal clients using Sales Navigator, Free and Premium

How to use Boolean search to find your ideal customers.

How to connect with people and get accepted

Nurturing and Managing Leads

People buy from people they know, like and trust, in this session, we’ll show you how to nurture relationships before you ever ask anything of them, so your prospective clients are more open to having a conversation.

How to nurture leads and avoid cold outreach

How to manage leads inside LinkedIn

How to book 2-3 meetings a week with LinkedIn

Outreach and DM Best Practices

Starting conversations doesn’t have to be icky or pitchy, in this session we’ll look at direct messaging, when to do it, what not to do and how to craft messages people respond to.

How to write messages so you get high response rate

3 types of DMs you can send to get more conversations

Best times / days for sending outreach.

LinkedIn & AI Prospecting Tools

LinkedIn’s advanced features and AI can make your activity more efficient, in this session we’ll look at how you can use tools to get more success but crucially avoid the epidemic of AI-slop.

Advanced features that help you get calls and clients.

Using LinkedIn’s prospect intelligence.

How AI can make you more productive on LinkedIn

AFTERNOON SESSIONS

Grow Your Company Page

Your company page is your real estate on LinkedIn, in this part, we look at how you grow it, stay visible with your followers and where profiles and pages fit together.

How to set up your company page to increase visibility and drive traffic.

How company pages and personal profiles work together to maximise ROI.

How to grow your page followers with the right people.

LinkedIn’s advanced tools to grow your followers and drive engagement.

Creating Content

Despite what you may think, LinkedIn has a shortage of good content, in the last 30-days less than 2% of users posted. In this session, we’ll look at how to create content that finds favor with the algorithm and reaches the right people.

How the LinkedIn algorithm works

How to create content that is optimised for reach and engagement.

4 types of content you need to create

How to use AI to create content and not slop.

Best practices for creating conversion content

Generating Leads

To get ROI for the business, that likely means more than followers and engagement, in this session we’ll show you how content and some of LinkedIn’s native features can help you get organic leads - no ads.

How to get 100+ leads per month with LinkedIn events

How to grow your audience and get inbound leads with a LinkedIn Newsletter

How to get inbound leads from your content.

4 Tactical ways to get leads quickly on LinkedIn

What Past Attendees Had to Say:

“I recently attended the Sales Navigator Masterclass in Cardiff run by Maverrik, and it was one of the most valuable training sessions I’ve ever done. Big shout out to Dave Faulkner and Josh Ramirez , they delivered practical, no-nonsense advice that I can apply straight away in my role. What stood out most was the Account IQ Research Assistant, built by Dave. It’s a genuine game changer and honestly worth the training fee alone.” - Lewys T.

“I have taken a number of LinkedIn learning training as well as corporate training and this was the most useful one. Really examined the true functionality and utility of the navigator platform in real world scenarios.” - Nicole P

“We learned a great deal about how to better align our content strategy with LinkedIn's algorithm, as well as several features and tools we hadn't previously seen or heard of that will be valuable for our

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