Online Seller UK Google Analytics 4 course will show you how to configure and enhance your Google Analytics skills.

Learn Google Analytics 4 (GA4) configuration and reporting in this 4 hours course.

GA4 is designed to work in a cookieless future. It uses machine learning and AI to fill in the gaps in data due to cookie restrictions and enables cross-platform measurement.

After attending the Online Seller UK Google Analytics course, you will be able to define goals, match customer journeys to site usage, and extract actionable insights from the data produced by your website. In addition, you will learn what the measurement and metrics mean and possible actions you can take to enhance your marketing objectives.

Our course is available online or one-to-one on-site or in our training centres in Manchester, Birmingham, Nottingham, Bristol, Hereford and London.

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If you prefer to book live online training, we can help with that too. Get in touch to discuss.

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Who is this suited for?

Digital Marketers, Directors, Managers

Analytics Basics

Which metrics are significant to measure for your website?

Google Ads integration with Google Analytics

Metrics and dimensions

Introduction to GA4

GA4 vs Universal Analytics

Tracking with GA4

Analytics technical terms

GA4 Setup

Property setup in GA4

Data streams overview

Enhance measurement events overview

Configuring Events

Event types: Automated, recommended & custom events

Tracking events using Google Tag Manager ( GTM)

Adding and modifying events within GA4

Setting up conversion events

Setting up Ecommerce events

GA4 property settings

Data settings (collection, retention, filters)

Choosing a default reporting identity

GA4 product integrations

Connecting to 3rd party platforms such as Google Ads & Data Studio

Introduction to Consent Mode

GA4 Analytics Reports

Interface overview

Real-time reporting

Audience reports

Behaviour reports

Measuring events

Marketing campaign tracking

Acquisition reports

Creating comparisons

Life cycle reports

User reports

Using the GA4 Library

Audiences in GA4

GA4 Audiences overview

Audience templates in GA4

Creating a new Audience

Measuring Success

Introduction to goals

Goal types and goal funnels

Ecommerce reporting

Custom Reporting & Extra Features

Constructing reports

Custom alerts

Using annotations

Prerequisites for this course:

Our Google Analytics 4 course is designed for users with some knowledge of Google Analytics.

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Looking for a bespoke course? We are happy to provide in-house Google Analytics training to you and your team.

Call us on 0333 33 95002 Please note by booking a ticket to this event, you agree to our event T & Cs ( Please read )

* Register as an Individual, if you are not VAT registered.

TESTIMONIALS

| Sam Harrison, Arag

Alix was terrific. She talked me through Google Analytics using my account to teach me and helped me set up the account properly. She went at a great pace, focusing on what I needed support on and spending less time on things I was confident with. I'd recommend Alix to anyone who needs to know more about her specialist subjects.

| Paul Ismail, Reichinsurance

An in-depth delve into the new GA4 and as engaging on Zoom, as it would be in the classroom. Alix guided us section by section, feature by feature through the new system, showing the how, the why and also a comparison versus the older GA3.

A thorough workshop with ample opportunity to ask questions about your own organisation's use of GA and how the new version will run as effortlessly as it always has supported by some much-improved features.

Great pace, informative slides and a great live delve into finding, setting up and measuring all things GA.

Highly recommended.

| Ted Harris, Cheetham Music School

Helped me build on the knowledge I already had. Prabhat was interesting and affable. Very fluid session which allowed me to focus on what was important to me.

| Frances Bibby, Social Comms

Prabhat is a very genuine and patient person with a wealth of digital and eCommerce marketing experience and knowledge. I’ve been to one of his conferences and one of his workshops and each time left having learnt something valuable. His events are educational but also fun and welcoming, a good community to get involved with.

| Ashley Toth, Burntwood

I recently took part in a Google Analytics training course given by Prabhat which thoroughly covered all the basics of the platform. Prabhat had clearly done his research into the company I work for (along with the other student’s business) and was able to relate the different tools and functions of Google Analytics to our key goals and how we might best take advantage of GA. I would recommend this course to anyone looking to gain a better understanding of Google Analytics and how it can benefit your business.

Just a few of the fantastic organisations who’ve attended our previous training.

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