The mind says one thing. The wallet does another. Learn to read it. Behavioural economics workshop from The Observatory.

Bid on the Impulse

A Behavioural Economics Workshop.

Your customers are not rational. They are tired, distracted and quietly afraid of looking foolish. This day teaches you to sell to the people who actually turn up, drawing on the ideas of Rory Sutherland and the applied work of The Observatory.

The History

How economics invented the rational actor, and who took it apart. Why logic keeps losing to psycho-logic.

The Avatar

Drop the demographics. Meet your customer when they are rushed, anxious or trying to impress someone.

The Map

Trace every step from stranger to sale. Find where people hesitate, guess or walk away, and where a small change beats an expensive fix.

The Edge

What you are really selling, and the difference no competitor can copy because it lives in meaning, not features.

The Double Down

Choose the one lever that is truly yours and commit to it. Be different, not marginally better.

One rule runs through the day: people respond to what they perceive, not to what is true. Read the perception first.

For: business owners, marketers, sales and finance leaders, founders, and anyone who needs to explain why people buy.

Led by the Observatory, Croweaters' behavioural intelligence division, with over 1,200 hours of applied casework behind it.

Description supplied by the event organiser.