Session 4: The Rejection Reflex -

Why we flinch, freeze, and forget to ask. And what to do about it.

Sales Club Devon is a free monthly sales workshop for founders, business owners, and anyone who sells for a living.

Session 4 is about the Rejection Reflex. The wiring in all of us that flinches at the possibility of hearing no. It's why we soften the ask. Why we don't follow up. Why we tell ourselves the prospect will come back to us in their own time.

We'll unpack:

Why rejection feels bigger than it is

The moments in a sale where the reflex kicks in hardest

Practical ways to reframe the flinch so it works for you not against you

Small language shifts that make the ask land with less friction

Session 3 was about the psychology of the follow-up. Session 4 is about the moment we ask.

Format:

5.00pm arrivals + drinks

5.30 to 7.00 workshop

7.00 to 7.30 wind-down, drinks nearby after

No lecture. Bring a real challenge to share.

Where: Longbrook House, Exeter

When: Tuesday 20 October 2026, 5.00pm to 7.30pm

Cost: Free

Nigel Eatough runs Sales Geek Devon — fractional sales leadership, sales training, and Sales Club Devon. Every session builds on the last but stands alone. Newcomers welcome.

In partnership with Andy and Jon at Regus, Longbrook House.

No pitch. No upsell. Bring a colleague you think should be in the room.

Description supplied by the event organiser.