About This Event

Entrepreneurs, startup founders and product managers need to understand how their customers feel about their problems and challenges, and what types of solutions they would consider. This is hard to do when expectations about your product’s features and capabilities have already been set internally. How can you match what your customers truly need with a product or service you can realistically deliver within your budget and resources? It starts with insights into your customers, so you can let go of your internal assumptions and refocus your business on validated customer requirements. If you’re struggling with how to match your product with the needs of a complex and dynamic market, this course is for you. We’ll explain how to reorient your thinking towards customer discovery early in the product development process. You’ll learn the approaches to customer discovery espoused by successful business founders and product leads. And you’ll actually plan and deliver a customer interview project with our guidance, presenting your findings at a final feedback session. By the end of this course, you will be able to: Identify risky assumptions about your company or product value proposition relating to customer segments and relationships Plan a series of open questions that reveal your customers’ customer motivations and requirements Devise and implement a short, targeted customer interview project Summarise, categorise and reflect on your interview findings, with expert mentor and group feedback Dates (please ensure you are available for all three of the following sessions) Session 1: Tuesday, 13th October - Online (14:00-15:00) - Outline of the programme and guidance on self learning modules. Session 2: Tuesday, 20th October - Online (14:00-15:00) - How to conduct customer discovery interviews. Session 3: Tuesday, 27th October - Online (14:00-16:00) - Project debriefs.   Customer Discovery is the first in a series of blended learning courses delivered by SETsquared Surrey, offering self-paced learning using multimedia including videos, articles and graphics, together with expert-led group orientation and discussion sessions. Learning modes:- Online self-paced learning: 2 modules (about 2 hours of learning time) Online live group sessions: 2 x 1 hour orientations sessions, 1 x 2 hour project presentation session Project format:- Plan and execute 10 customer interviews using the recommended approaches and worksheets provided. Prepare a 10 minute presentation using up to 5 slides from the template provided. Who should apply? This course is open to SETsquared Surrey Business Incubator members, including team members and new hires. The course is designed to give you a quick immersion in the process of capturing and using customer insights to define your product strategy. It’s easy to access, with minimum teaching time and plenty of opportunity to explore further content around this topic. Workshop Facilitator: Chris Hobbs (Enterprise Expert) and Ian James (Entrepreneur in Residence)

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