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HEYCA Made Smarter: Digital Twins & Productivity for Manufacturing Sector

HEYCA Made Smarter: Digital Twins & Productivity for Manufacturing Sector

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About This Event

HEYCA Made Smarter will host a workshop titled Digital Twins & Productivity for Manufacturing Sector at the Aura Innovation Centre in Hull on 27 October 2026 at 08:30. The event focuses on the utilisation of digital twins to drive productivity improvement for manufacturing businesses.

HEYCA Made Smarter team offering manufacturing businesses free workshop on Utilisation of Digital Twins to drive Productivity Improvement

Hull & East Yorkshire Made Smarter team are delighted to offer local manufacturing businesses the chance to explore the methods and tools required to enable the Utilisation of Digital Twins to drive Productivity Improvement at a free workshop, being held on Tuesday 27th October (starting at 8:30 with coffee and tea) at Aura Innovation Centre, Hessle, Hull.

Productivity People are a consultancy business who help SME’s unlock superior performance by applying a structured, proven approach to productivity improvement. They work with manufacturing and professional service organisations to diagnose operational challenges, engage teams, and deliver a clear, actionable Strategic Improvement Plan that accelerates growth, efficiency, and long-term competitiveness.

They will show you the benefits of utilising a digital twin to drive productivity improvement in the long term.

” Digital twins improve productivity by creating a digital representation of operations, enabling organisations to predict issues, optimise performance, reduce downtime, and make better decisions. This leads to increased efficiency, lower costs, improved quality, and greater operational resilience.”

This conclusion, to research by McKinsey, aligns closely with operational excellence, root cause analysis, and continuous improvement initiatives that many companies use to drive productivity gains.

A “managerial tool” digital twin is different from an engineering or asset digital twin. Its purpose is not to model equipment in detail, but to provide leaders with data-driven representation of how the business operates, enabling better decisions about productivity, service, cost, risk, capacity, and performance.

Made Smarter can support companies on this journey, both in terms of consultancy support, and capital grants for equipment Hull & East Yorkshire manufacturing businesses

Target Audience:

Open only to business owners, senior staff, production managers / team leaders in the manufacturing sectors

The target audience for such an event would be those manufacturing businesses who staff wish to explore:

Providing an opportunity to explore How the utilisation of Digital Twins can drive productivity improvements in the long term

Address how ”managerial tool” digital twins can enable you to explore “what if?” scenarios safely.

Consider practical case studies where a digital twin is enabling decision makers to shift from reactive management to predictive and proactive leadership.

Explore funding streams which might be able to support the implementation of a managerial tool digital twin with your business.

Event Commence at 08:30am: with a coffee / tea

Welcome and Introduction from Les Selby: HEY Made Smarter

09:15 to 11:40 Introduction provided by Neil Harriman, Director of Productivity People; and Demonstration provided by Greg Barnes, Director of Resilient Digital

11:40 to 12:00 Funding Opportunities: Funding streams which could assist delegates in implementing projects plans for Digital Twins

To Reserve your Place:

Please note no external sales staff / consultants. The event has limited places to ensure businesses can enjoy quality time with the support agencies. We ask that non-manufacturers business to contact us separately for support as we are only making space available for manufacturing businesses at this event.

Description supplied by the event organiser.

Staying overnight?

Hotels within walking distance of Aura Innovation Centre.

Searching near Meadow Road, Kingston upon Hull, HU13 0GD
Check-in: Tuesday, 27 October 2026
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Frequently asked questions

HEYCA Made Smarter: Digital Twins & Productivity for Manufacturing Sector takes place on Tuesday, 27 October 2026 at 08:30.

HEYCA Made Smarter: Digital Twins & Productivity for Manufacturing Sector is held at Aura Innovation Centre in Hull (Meadow Road, Kingston upon Hull, HU13 0GD).

Entry to HEYCA Made Smarter: Digital Twins & Productivity for Manufacturing Sector is free.

Yes — hotels within walking distance of Aura Innovation Centre can be compared using the accommodation search further down this page.

Tickets for HEYCA Made Smarter: Digital Twins & Productivity for Manufacturing Sector can be booked via Eventbrite using the "Check Tickets & Live Prices" button on this page, which opens the official booking site in a new tab.

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