Get the inside scoop on what really makes marketing strategies work and how to nail yours every time.

Who this is for

Business owners and leaders who know marketing is important but want greater clarity and confidence in where to focus their efforts. This workshop is for you if you know you should be doing more marketing but do not know where to start, you are doing lots but are not sure what is working, or marketing has become too important to make up as you go.

What you'll learn

1. How to assess what is working and what is not in your current marketing 2. How to better understand your ideal customer and what drives their decisions 3. How to develop a clearer, customer-focused proposition 4. How to set marketing objectives that support your business goals 5. How to prioritise the activities most likely to make an impact on your business

What you'll leave with

A clear picture of what is working and what is not A stronger foundation for future marketing decisions A prioritised plan of action

What to bring

• Business goals and any performance information you already have • Website statistics, enquiry numbers or sales volume, if available • A laptop or notepad for capturing notes • Any other information that will help you think about your current marketing No problem if you do not have performance data yet.

Description supplied by the event organiser.