Step into focus. An immersive playground where science, culture, and curiosity collide.

Following its London debut with biohacking pioneer Dave Asprey, nicotine brand 1N returns to Shoreditch with 1N Focus Lab: a four-day pop-up dedicated to the possibilities of the mind.

Explore focus in four ways:

01 / FUEL · Enjoy cognitive coffee from BUTTER UP.

02 / TRAIN · Watch your brain activity transform into abstract art in real time.

03 / RESET · Step away from the noise with red light therapy and guided audio experiences.

04 / EXPAND · Broaden your perspective at The Forum with thought-provoking talks and immersive sessions spanning neuroscience, sport, performance, and wellbeing. Featuring Dr Tara Swart, Maude Hirst, Maya Raichoora, and more.

CURIOUS ABOUT 1N?

Discover the thinking behind 1N's dissolvable nicotine tabs and explore products available for purchase during your visit.

MAKE IT YOUR OWN

Each day brings new conversations and experiences. Drop in to explore, plan your visit around a session at The Forum, or return to discover something new. Stay for an hour or stay all day.

Thursday · 3 December

The science of focus and human potential.

Featuring neuroscientist and bestselling author Dr. Tara Swart, Professor David Nutt, journalist Kate Spicer, wellness expert Mark Dini, and 1N Founder Terry Seal.

Friday · 4 December

A day to reset.

Step away from the noise with meditation teacher Maude Hirst, sound healer Stephanie Waxberg, and neuroscientist and breathwork practitioner Xico Teixeira, whose immersive session projects his brainwave activity in real time.

Saturday · 5 December

Inside the performance mindset.

Explore the rituals, resilience, and mental discipline behind elite performance. Featuring broadcaster and Power Hour host Adrienne Herbert, with leading names from sport to be announced soon.

Sunday · 6 December

Turn intention into action.

Featuring Maya Raichoora, Nike's first ever mental fitness trainer, with additional speakers to be announced.

HOW TICKETING WORKS

General Admission · Free

Explore everything Focus Lab has to offer on your chosen day, from immersive brand experiences to events at The Forum. Forum seating is first come, first served.

Tickets are valid for one day only. Planning to visit more than once? Simply book a free ticket for each day. Goodie bags are not included. Strictly 18+.

Focus Pass · £5

Enjoy full access to Focus Lab on your chosen day, guaranteed seating at one selected Forum session, complimentary refreshments, and a goodie bag to take home.

Additional Forum sessions are available on a first-come, first-served basis.

Each pass is valid for one day only. Planning to visit again? Simply book a separate ticket for each additional day. Strictly 18+.

1N Focus Lab is strictly 18+. Photo ID may be requested upon entry.

The Forum has limited capacity. Focus Pass holders are guaranteed seating at their selected session; all other seating is available on a first-come, first-served basis.

Description supplied by the event organiser.