A free one-hour Adobe Firefly Masterclass exploring how generative AI can support  traditional film development, from concept and ideation through to pre-production and pitching. Session Overview As part of London Breeze Film Festival Industry Programme, join Byron Wijayawardena, Senior Strategic Development Manager for Adobe Creative Cloud alongside Mostafa Nagy, London Breeze Technical Director and MetFilm School course leader in Digital Film Practice, for an Adobe Firefly Masterclass - a practical session for emerging filmmakers.  This free one-hour session will explore how generative AI can support traditional film development and creative workflows. In an industry where visualising a concept quickly and clearly can mean the difference between a pass and a green light, this session unpacks how to harness AI tools ethically, effectively, and safely. With a dedicated focus on Adobe Firefly, Byron and Mostafa will guide attendees through practical workflows designed to streamline ideation, pre-production planning, and visual presentations. You will learn how to rapidly translate abstract narrative ideas into stunning, pitch-ready visual treatments—without compromising your artistic integrity or encountering copyright roadblocks. What to Expect Live Demonstrations:  A real-time look at using Adobe Firefly for cinematic prompt-building, structure matching, and character concept generation. World-Building & Storyboarding:  Techniques for crafting cohesive moodboards and pre-vis

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