Upstairs at the The Perseverance, 63 Lamb's Conduit St, London WC1N 3NB Following on from our first event in August, we'll be back for our second instalment in October. The basic premise for the event is pretty simple: We've been to a bunch of conferences where AI and its role in marketing and commercial were covered with great titles but didn't really get into the nitty-gritty of how AI was implemented, what went wrong, how they approached things, and what they would do differently. We created AI in the Wild because we wanted to put on the type of event we want to go to: informal, laid-back, and focused on the practical implementation of AI. Agenda * **Beyond the Slop: Scaling Authentic, Human-Led Video with AI (speaker Ben Moura, Screencult)** Audiences instantly spot generic "AI slop". Synthetic avatars might be quick but they erode audience trust. The true power of AI is in removing production overhead. Discover how practical AI tools enable teams to quickly and easily scale up authentic, human-led video. * **Before you build: How to get your first AI project right** Your first AI project is exciting, but setting it up for success is critical. In this session, we’ll look at how to choose the right opportunity, how to measure success, assess your data and processes, build the right team, and move from idea to a practical MVP. We’ll also cover the common pitfalls: from starting with the technology rather than the problem, to underestimating data quality, governance, integration and change management - and how to build something that delivers measurable value rather than becoming another AI Pilot failure. * **Agentic AI: More Autonomy, More Opportunity….More Risk?** Agentic AI moves us beyond simple copilots and chatbots into systems that can plan, make decisions, use tools and take actions on our behalf. That creates huge potential: faster workflows, lower operating costs, better customer experiences and teams freed from repetitive work. But as autonomy increases,

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