A defining day for leaders using AI, brand and sharper thinking to build a more relevant, resilient estate agency business.

Estate Agency X 11 | The New Advantage

Technology. Brand. Culture. Performance.

“The advantage will not belong to the businesses with the most technology. It will belong to the businesses that know how to use it, lead through it and make it matter.”

Estate Agency X returns to London this year, taking over a new event space in Soho for a day built around the questions that will shape the next version of estate agency.

Are you using technology to create a genuine advantage, or simply adding more tools to manage?

Is your brand giving people a reason to choose you before they ever speak to you?

Are your team clear on where the business is heading, or are they busy keeping up with where it has been?

Could you create more revenue, stronger fees and better performance from the people, systems and data you already have?

And when the market shifts again, will your business be ready to lead, or still trying to catch up?

Welcome to EAX 11 | The New Advantage.

This is not a day about chasing every new platform, sitting through supplier pitches or leaving with a notebook full of ideas nobody implements. It is a day for estate agency founders, leaders and teams who want to understand how technology, brand, culture and performance can work together to build a more relevant, more profitable and more resilient business.

AI is changing how work gets done. Customers are making decisions before they ever book a valuation. Stronger brands are building trust before the first conversation. The best businesses are not always the ones with the most people, the most stock or the loudest marketing. They are the ones building a clearer advantage.

Set in central Soho, EAX 11 brings together global brand thinking, high-performance psychology, future-focused technology and honest conversations from some of the UK’s best estate agency leaders.

Start the week in the right room, around the right people, having the conversations that could change how you build the next version of your business.

What you will take from the day

🔹 A clearer understanding of what AI, data and automation could mean for the future of your agency, your customer journey and the way your team works.

🔹 Global brand thinking that helps you stand out in a crowded market, create stronger relevance and build trust long before the valuation appointment.

🔹 Practical commercial insight around revenue per employee, stronger fees, better workflows and how to create more value without simply adding more pressure or headcount.

🔹 Leadership and mindset tools that help you stay clear, composed and decisive when the market, your people and your business are asking more of you.

🔹 Honest stories from agency owners who have changed direction, rebuilt parts of their business and found a stronger way forward.

On the stage

Mark Burgess returns to EAX with a new talk focused on the world we are now operating in.

As CEO of Iceberg Digital, a three-time best-selling author and one of estate agency’s most recognised voices on AI, Big Data and marketing, Mark has spent years helping independent agents use technology and behavioural insight to build more profitable, more indispensable businesses.

His sessions will move beyond the noise around AI and into the questions that matter. What will AI mean for how agencies attract, communicate with and serve customers? How can data, automation and customer behaviour create a better commercial model? And what do you need to build now so your business is not left reacting to what comes next?

James Peach has helped build brands that people know, use and talk about.

With senior global roles across Uber, Vinted, Innocent Drinks and Coca-Cola, James has spent more than 15 years leading growth, creative and brand teams through some of the toughest strategic challenges in technology and consumer business.

At Vinted, James led a team of 120 people as the business scaled across 18 countries, helping the platform become one of Europe’s most recognisable consumer brands. His keynote, Built for Chaos, will explore what it takes to build a brand that stays relevant when markets move, attention changes and customer expectations rise.

You have probably used, bought from or spoken about one of the brands James has helped shape. His session will challenge how you think about standing out, building relevance and becoming the business people remember when they need what you offer.

James also brings a perspective few business speakers can match. He spent two years cycling 41,000 kilometres solo and unsupported across 38 countries, has hiked alone across three continents and completed the first triathlon to span an entire country. His story brings together growth, reinvention, resilience and how to keep moving when the route is not always clear.

Chris Hunt is The Mental Game Guy, a former Royal Marines Commando, qualified Mental Performance Ps

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