We’ve mapped the signals, short cuts and decisions that shape the Path to Purchase. Join KHWS and Durham University for an insight breakfast

Price? Packaging? Retail media? Brand messaging? AI? What really makes someone choose one brand over another?

And how much of that choice is shaped by cues they barely notice?

Join KHWS and Durham University for an interactive breakfast exploring the behavioural science behind why people buy.

Don’t just hear about the research. Be part of it.

Take part in live behavioural experiments that reveal the gap between what shoppers say influences them and what actually does.

What we’ll explore

Do shoppers really do what they say?

See why stated intentions and real behaviour often differ, and what that means for marketing.

Are you making your brand easy enough to buy?

Discover the Double Win: more fluent shopping experiences that work for shoppers, retailers and brands.

What influences the decisions shoppers barely notice they’re making?

Explore the cues and signals that make brands easier to notice, process and choose.

Is retail media working hard enough?

See where it can genuinely influence purchase and where your budget might work harder elsewhere.

How will AI change the Path to Purchase?

Explore how AI could reshape brand discovery, choice and communication.

Who Should attend?

Shopper Marketers • Marketing Managers • Category Managers • Insight Teams

Especially relevant for professionals across FMCG, Retail and Health & Beauty.

8.45am — Registration, breakfast & coffee

9.10am — Interactive Path to Purchase session

10.00am — Q&A and networking

10.30am — Finish

Description supplied by the event organiser.