Exploring one of the most important drivers of growth, competitiveness and long-term success: Innovation.

Join us for the next event in the Knowledge Exchange Series from the Knowledge Development Committee of the Worshipful Company of Marketors.

This session explores one of the most important drivers of growth, competitiveness and long-term success: Innovation.

In a business environment shaped by technological disruption, changing customer expectations, economic uncertainty and accelerating AI adoption, organisations are under increasing pressure to innovate. Yet innovation remains one of the most misunderstood and challenging disciplines to deliver successfully.

A vibrant forum for insight, challenge and professional discussion, the Knowledge Exchange Series supports the Marketor community by promoting Excellence in Marketing through thought leadership, dialogue and peer-to-peer learning.

To encourage meaningful discussion and interaction, places are limited to 50 attendees, so early booking is recommended.

What you'll learn: The Relevance Imperative

At the heart of the Knowledge Exchange Series lies a question facing every organisation today: How do we remain relevant? Markets evolve. Customer expectations shift. New competitors emerge. Technologies advance. The challenge is no longer simply responding to change, but developing the capabilities that enable organisations to anticipate it, adapt to it and continue creating value.

Each event in the series explores one of the strategic capabilities that helps organisations answer that challenge. Our opening event examined the role of Brand in building trust, differentiation and lasting value. This second event focuses on Innovation, exploring how organisations transform insight into impact through new ideas, technologies and ways of working.

The series will continue with Planning, examining how organisations convert ambition into strategic action, before concluding with Marketing Leadership, exploring how leaders build organisations capable of sustaining relevance in an increasingly dynamic and fast-changing world.

Book your place today:

Event Date: Thursday 29th October 2026

Time: 6:00pm – 8:30pm

Venue: Senate House, University of London. enter via Senate House University of London

Ticket: £30 General Admission (incl VAT)

Event Timetable:

6:00pm Doors open, registration, tea and coffee, sandwiches, wine

6:30pm Guests take their seats

6:35pm Welcome

6.40pm Panel fireside discussion and audience Q&A

7.40pm Thanks

7:45pm Networking

8:30pm Event close

Your ticket includes:

• Access to the expert panel discussion

• Audience Q&A participation

• Tea and coffee on arrival

• Networking reception with drinks and refreshments

To maintain a high-quality and interactive discussion, attendance is limited to 50 places, and early booking is strongly recommended.

Why Attend

This event is designed for marketing leaders, business executives, entrepreneurs, academics, and innovation professionals who want to engage with the strategic issues shaping the future of business and marketing.

By attending you will:

• Gain insight into how innovation is evolving in response to technological, economic and societal change

• Hear diverse perspectives from leaders across industry, academia and the marketing profession

• Take part in a thought-provoking discussion exploring how ideas become commercial impact

• Contribute to the conversation through audience Q&A and peer dialogue

• Connect with fellow professionals across the Marketors community and the wider innovation ecosystem, building valuable professional connections during the networking reception

Topics discussed will include:

• How organisations identify unmet customer needs and emerging market opportunities

• The relationship between innovation, growth and competitive advantage

• The impact of AI and new technologies on innovation processes and outcomes

• The role of marketing in uncovering insight and driving successful innovation

• Why some organisations consistently innovate while others struggle to transform

• Balancing creativity, experimentation and risk with commercial realities

• Building cultures, teams and leadership approaches that enable innovation to flourish

• Measuring and demonstrating the impact of innovation

Welcome Address

The evening will commence with two brief welcome addresses. One given by our Venue Host Thomas Wainright Head of the Business School and Professor in Strategy & Entrepreneurship at Royal Holloway University of London; and second by the Master of the Worshipful Company of Marketors David Elmer.

The Panel

The discussion will be moderated by Omaid Hiwaizi Founder and Fractional CMO, Freeman of the Worshipful Company of Marketors, and Deputy Chair of the Knowledge Development Committee.

He will be joined by a distinguished panel bringing perspectives from business, marketing and academia.

The discussion will conclude with closing remarks and a vote of thanks from Jarmila Yu Founder and Co

Description supplied by the event organiser.