This practical guides you through how to pitch yourself and your work to journalists.

Doors at 7pm | Talk begins 7:30pm

You’ve created the work, built the brand or put together your first collection. Now, how do you get people talking about it? Whether you're hoping to see your designs featured in a magazine, your exhibition reviewed or your work picked up by the press, knowing how to approach journalists can make all the difference.

But where do you start?

Join Craig McLean, Consultant Editor of The Face and freelance journalist, and Lauren Cochrane, Senior Fashion Writer at The Guardian, for a practical talk on getting your work in front of the right people.

With experience writing for publications including The Telegraph, Evening Standard, Rolling Stone, The Guardian and Financial Times, Craig and Lauren know what makes a pitch stand out in a journalist's inbox.

From identifying the right contacts and writing a subject line that actually gets opened to putting together a compelling pitch and mastering the all-important follow-up, they'll share their insider advice on how to get your work noticed.

Sarabande Foundation

Sarabande was set up by the late designer, Lee Alexander McQueen, who left the majority of his estate to support creative and visionary talent. In addition to providing scholarships and studio space for artists, Sarabande produces a number of events, from the practical to the inspirational.

Sarabande operates from a listed Stable Block conversion in Haggerston and two Grade II listed townhouses in Tottenham, where 30 studios form a creative community with designers and artists from multiple disciplines. Immersed in the hub of East London’s rich creative spirit, Sarabande exudes all that encompasses the creative sphere. The building is home to a plethora of artisans reflecting the multifarious span of Lee’s talent and the variety of craftspeople he worked with his own collections. Amongst others, our tactile artists include sculptors, fashion designers, jewellers, textile designers, painters, performance artists, silversmiths, costume designers, ceramicists, and dancers. Alongside these, Sarabande also houses filmmakers, animators, photographers, digital designers, and visual artists.

Please note that these events are being filmed and photographed for internal and commercial purposes.

Please kindly refrain from filming our talks on any camera for more than 10s. You will be asked to give up your device if you do not follow this.

Sarabande events are non-refundable and credits from your ticket purchase will be transferred to an event of your choice.

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Please also see our fire evacuation route here (https://acrobat.adobe.com/link/track?uri=urn%3Aaaid%3Ascds%3AUS%3Aff7e811f-88e2-4f65-8249-a9c1d765f941), which attendees will be expected to follow in the event of a fire.

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