Date: Tuesday 10th November, 6:15-9 PM UK Time Location: [1 Warwick by Maslow’s](https://share.google/MnxwD6w1PqaJ512K6) [Sign up for this event here! ](https://founders500.com/session/startup-session-19-untapped-markets-building-businesses-where-others-arent-looking/)Please note that clicking attend on Meetup will not give you the correct QR code to enter this event. Please sign up for your Universe ticket using the link. ## **Could your next business idea be hiding in a problem you deal with every day?** An awkward process. Information you can never find. Something everyone in your industry accepts as “just how things work”. For someone thinking about starting a business, those frustrations could be a starting point. But how do you recognise an opportunity worth pursuing, persuade people to pay for your solution and get started before you have everything figured out? With AI opening up new possibilities, what could those opportunities look like in 2026? Our guest, **Jacques Goudchaux, Chief Strategy Officer at Signal Ocean**, has spent more than three decades doing exactly that. While working as a shipbroker, Jacques saw a problem: people making major commercial decisions were relying on scattered information and printed references that quickly went out of date. He believed a more complete, accessible picture of the market was something customers would pay for. His chairman was sceptical, but agreed to back the idea. With the support of BRS, Jacques launched **ALPHALINER in 2000**, starting with spreadsheets, simple web pages and a conviction that other people shared his frustration. There was no elaborate business plan or dedicated sales team. He found early customers while still doing his day job, demonstrating the product during his existing broking trips. As the business developed, he increased the subscription price several times over. Customers kept subscribing. **What could the equivalent opportunity look like in 2026?** For Jacques, it began with spreadshe

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