Master the art of transforming robot-generated text into compelling human content!

Heard any of these before?

"It's not X, it's Y"

"Here's the thing"

"No X, No Y, Just Z"

Of course you have. We all instantly recognise the hallmarks of AI-generated content, but it takes real skill to edit it into something that connects with a human audience and persuades them to buy from you.

The rise of AI is placing more pressure on small businesses than ever before: suddenly, that competitor who never used to find time to update their blog is adding content every day, AND they're all over social media. You feel like you have to keep up, so you learn every clever AI prompting trick there is ... and the output still sounds like it was written by a robot (probably because it was).

AI saved you time in producing lots of words, but now you need to edit those words into copy that actually persuades real people to take action.

But editing is its own skillset, and AI editing presents unique challenges.

By its nature, AI defaults heavily to templates and predictive language patterns. This means it will pick the next most obvious word, not the next best word. And I've yet to see obvious win out over creative or impactful.

In this 90 minute Atomicon Fringe workshop, I'll draw on my 20 years of experience training over 1,000 writers and editors to teach you how to overhaul robot-generated text.

Bring your laptops: this is an interactive session, featuring small group and individual exercises.

We'll get to grips with why "a good prompt" won't save you, then investigate how to:

Create a killer opening

Articulate the content's 'big idea'

Introduce the element of surprise

Expand AI's limited vocabulary

Establish rhythm and pace

Subvert AI's predictable structure

Ruthlessly eliminate repetition

Implement everything I teach you, and you can have the best of both worlds: time saved by drafting with AI, and a skillfully edited polished version capable of delivering the results you need.

About your trainer

This masterclass is led by Emily Hill, founder of Emily Hill Training (https://www.emily-hill.com). Emily trains content and marketing teams in SEO, AI and copywriting. She ran her own content marketing agency for 16 years, during which time she developed her flagship SEO copywriting workshop which has run at brightonSEO every year since 2014. She works part-time at University of Cambridge Professional and Continuing Education, delivering online copywriting and SEO courses to students around the world.

Description supplied by the event organiser.