archie is the 22-year-old multi-instrumentalist and producer tearing up the rulebook of modern pop. After weaponising social media to build a fiercely loyal community of over half a million followers, he translated the internet hype into a brutal 25 million streams. His live shows are a chaotic rite of passage, moving rapidly from underground Glasgow staples King Tut’s and the Barrowlands to a sold-out headline assault at SWG3. His debut mixtape, 40PROOFTEARS, balances beautiful melancholy with explosive alt-rock energy—crafted alongside heavyweight producers Erik Ron and Jake Gosling. When he isn’t in LA collaborating on cinematic visuals with Tyler Graham, archie is pulling the strings behind the scenes as Scotland’s most vital new producer, engineering the breakout success of rising artists like Scratchcard Wednesday and Ben Walker (crashing the official download charts with the single Taxman). archie is the blueprint for the self-made, multi-hyphenate artist.

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