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Build a Business - Marketing: The Essentials

Build a Business - Marketing: The Essentials

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About This Event

Build a Business - Marketing: The Essentials is a free workshop held at Rochdale Central Library on 13 October 2026. The session covers key marketing fundamentals for individuals starting a business from scratch. It is located in Manchester.

Learn all the key essentials of marketing to help build your business from scratch!

To help us speed up the registration process before the day, if you haven’t already completed a Build a Business registration form, please could you do so by clicking this link also.

https://formbuilder.evolutive.co.uk/formsite/form/b501b384-7171-4793-91b2-65cf83140233

Completion of this form is in addition to registering via Eventbrite and takes less than a minute to complete.

Join Rachel Craig and Karen Macwee from Ruche Marketing who’ll be delivering Build a Business’s all new marketing workshop to microbusinesses, SMEs, entrepreneurs, pre-startups and startups on the core essentials of marketing to get you started.

Rachel and Karen combined have almost 40 years of marketing experience and have designed this workshop to help give you the skills, knowledge and confidence to market your business successfully.

The workshop will cover:

• Understanding your customers/customer segmentation

• Building an effective marketing strategy

• Planning marketing campaigns

• Building a brand through consistent marketing

• Simple search engine optimisation (SEO) techniques

• Creating effective social media content

• Understanding PPC and display advertising

They’ll also be on hand to answer any specific marketing questions about your business.

To join this workshop, you or your business needs to have a postcode within the following GM authorities: Bolton, Bury, Oldham, Manchester, Salford, Stockport, Tameside, Trafford or Wigan.

You also need to be:

The owner of a business.

OR

An aspiring entrepreneur with a business idea you want to develop.

Please note: These are fully funded programmes. Failure to attend on two separate occasions without prior cancellation will result in you being barred from attending future workshops. This is due to the cost of setting up each workshop and preparing based on the number of sign-ups.

Build a Business in GM Libraries is part funded by the UK Government.

Description supplied by the event organiser.

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Frequently asked questions

Build a Business - Marketing: The Essentials takes place on Tuesday, 13 October 2026 at 13:45.

Build a Business - Marketing: The Essentials is held at Rochdale Central Library in Manchester (Smith Street, Rochdale, OL16 1XU).

Entry to Build a Business - Marketing: The Essentials is free.

Tickets for Build a Business - Marketing: The Essentials can be booked via Eventbrite using the "Check Tickets & Live Prices" button on this page, which opens the official booking site in a new tab.

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Price

Free Entry

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