In this hands-on workshop, we’ll help you create detailed customer personas that drive your marketing and sales strategies.

📝 Description:

This is the second workshop of our Sales Accelerator. It helps you understand your customers in depth and use this insight to strengthen your sales strategy. You will learn how to build accurate customer personas, validate customer needs, and identify the people who benefit most from your product or service. It gives you the clarity you need to target the right customers, refine your message, and improve your sales results.

Sales Accelerator programme is a 12‑week journey consisting of 6 expert‑led workshops. You may attend the full programme or join individual workshops depending on your needs. The programme supports founders to improve their sales capability by providing structured learning, practical tools, and real examples.

📚 What to expect:

•An introduction to customer‑obsessed selling and why it strengthens your sales performance.•A practical session on creating accurate customer personas and ideal customer profiles.•Exercises that help you validate and test customer needs with real‑world insights.•Real founder stories showing how understanding their customers transformed their sales results.•An Action Lab focused on taking one action to deepen your customer understanding and develop your customer persona.

👥 Why attend:

•Understand how to identify and target the customers who need your solution most.•Learn how to validate customer problems and test assumptions.•Build confidence in using customer insights to inform your sales strategy.•Strengthen your ability to make data‑driven decisions that drive growth.•Leave with a clear customer persona that improves your marketing and sales focus.

📲 Download our Accelerator app to get the most out of your journey:

Power your progress by joining your Accelerator groups, accessing resources, and staying connected to your community, all in one place.

Download on the App Store or PlayStore: NatWest Accelerator App

Disclaimer (1.0)

All information used in this presentation you are registering for is produced for information purposes only and is for the sole use of the attendees at the

presentation.

Whilst we feel this topic is beneficial to business owners, the views expressed are not intended to be and should not be viewed as individual advice or as a

recommendation by Royal Bank of Scotland, NatWest, Ulster Bank, or any third party. You should seek independent advice in respect of issues that are of

concern to you.

To the maximum extent permitted by law we expressly disclaim all representations, warranties, or assurance of any kind, expressed or implied, that are made to

the accuracy or completeness of the information contained in this presentation and do not accept any obligation to update or correct any information contained

herein.

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