The Psychology of Marketing, Chapter 2: Why do people say YES? Thursday 19 November, 5:30pm to 7:30pm, Santander Work Café, Unity Place, Mil

The Psychology of Marketing, Chapter 2

Date & Time: November 19, 2026 at 5:30 PM (GMT)

Location: Unity Place Work Cafe

Wonder why customers pick one business over another, even when the products seem the same? Join marketing consultant Wajeeha Khan for a hands-on workshop where you’ll work on your own business, marketing messages, offers, and content throughout the session.

You’ll uncover the five key psychological levers that make customers stop, trust, engage, and say YES. By the end, you’ll have your own personalized one-page “YES Plan” filled with practical actions you can start using right away.

This is perfect for founders, entrepreneurs, small business owners, or anyone handling marketing for a local business. No marketing experience needed!

What you’ll learn:

Why some marketing grabs attention instantly while other stuff gets ignored

How to build trust without sounding pushy

Why urgency works and how to use it ethically

The hidden friction points that stop customers from acting

How small commitments lead to bigger decisions

How to create a clear and compelling customer journey

Description supplied by the event organiser.