About This Event

This practical two-day workshop is designed for product-based businesses looking to improve how they present their products. This practical two-day workshop is designed for product-based businesses looking to improve how they present their products at markets, trade shows, retail events and within their own retail spaces. The workshop explores how visual merchandising can strengthen brand presence, improve product recognition and create displays that are easier for customers to browse, understand and buy from. Dates: Monday, 31st August & Monday, 7th September, 2026 Times: 9am - 5pm Price: €30 for members €50 for non-members Participants will learn how to use visual merchandising to support sales, customer experience and their brand. Workshop format: This is a practical, hands-on workshop built around each participant's own business. Participants are encouraged to bring their products, together with their branding, signage and the display equipment they would normally use at markets, trade shows, retail events or within their own retail space. Where bringing products is not practical, photographs can be used instead. On the first day, participants will build their display, learn key visual merchandising principles and receive individual feedback, while also benefiting from group discussion and peer review. Between the two sessions, they will have the opportunity to apply what they have learned before returning with an updated display. The second day focuses on reviewing and refining each display through individual feedback, peer review and group discussion, helping participants understand what has changed, what works well and why. What you'll take away By the end of the workshop, participants will be able to: ● Apply practical visual merchandising principles, including layout, hierarchy, colour, height, balance and composition. ● Create displays that strengthen brand presence, improve product recognition and support customer purchasing decisions. ● Make better use of their display space, regardless of venue, stand size or retail environment. ● Confidently evaluate and refine their own displays using practical techniques that can be applied to future markets, trade shows and retail environments.

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