A full-day workshop with Pascal Fintoni, helping creative business owners use AI tools confidently, without losing their authentic voice.

Creative Enterprise Growth Programme: AI Marketing for Creative Businesses

A full-day workshop with Pascal Fintoni, helping creative business owners use AI tools confidently, without losing their authentic voice.

Event Details

Workshop date: 19th October 2026

Location: Newcastle Arts Centre, Newcastle upon Tyne

Facilitator: Pascal Fintoni, AI and Digital Marketing Trainer

This programme is part of Creative Central NCL, funded by the North East Combined Authority and Newcastle City Council.

About This Workshop

We are delighted to welcome Pascal Fintoni to deliver this full-day session for creative businesses.

Pascal is one of the UK's most experienced and widely respected voices on AI and digital marketing for small businesses. With over 30 years of practical experience in marketing and sales, he has supported more than 1,800 businesses across the region with online marketing training and mentoring, and has delivered funded programmes reaching thousands of businesses across the North East.

His approach is practical, clear, and always grounded in real-world application. He has a genuine talent for making AI and digital marketing feel accessible and immediately useful, whether you have been using these tools for years or are only just starting to explore them.

Workshop: AI Marketing for Creative Businesses

A lot of creative business owners are curious about AI tools. They have heard the buzz, maybe tried a few things, and can see the potential. But there is a real concern that sits underneath all of that:

What if using AI makes everything sound the same? What if it irons out the thing that makes my brand, mine?

This workshop is built around that question. The whole day is designed to help you use AI as a practical tool in your marketing, while keeping your voice, your values, and your brand identity at the centre of everything you do.

No jargon. No overwhelm. Just a calm, honest look at what AI can actually do for your business, and how to make it work for you.

1. Your Brand Voice and AI

Before anything else, we start with you.

This section looks at how to define and protect your brand voice when working with AI tools. You will explore:

• What makes your voice distinctive and how to capture that clearly

• How to brief AI tools in a way that reflects your tone and identity

• Common mistakes that lead to content feeling generic, and how to avoid them

• How to review and refine AI output so it actually sounds like you

The goal is to feel confident that AI is working with your voice, not flattening it.

2. The AI Toolkit for Small Businesses

There are a lot of AI tools out there, and it can be hard to know where to start.

Pascal will give you a clear, practical overview of the tools that are most relevant for small creative businesses, including:

• Which tools are genuinely useful day-to-day, and which are just noise

• How to build a simple AI toolkit that fits into how you already work

• Free and low-cost options that do not require a big time or financial investment

• How to get started quickly without feeling like you need to learn everything at once

3. Prompt Engineering: Getting Better Results

The quality of what AI produces depends almost entirely on how you ask.

This section gives you a practical grounding in prompt engineering, the art of communicating with AI tools to get output that is actually useful:

• How to write clear, specific prompts that get relevant results

• Prompting techniques that help AI match your tone and audience

• How to iterate and refine when the first result is not quite right

• Building a bank of prompts you can reuse and adapt for your business

4. Content Creation and Social Media

Creating consistent content is one of the biggest challenges for small business owners. This section explores how AI can take some of that pressure off:

• Using AI to generate ideas, outlines, and first drafts for social media and marketing

• Adapting content across different platforms without starting from scratch each time

• Planning and scheduling content more efficiently

• Keeping your feed active and consistent without it taking over your week

Everything is tied back to your brand voice so your content still feels genuinely yours.

5. AI for Marketing Campaigns

Beyond day-to-day content, AI can support bigger picture marketing activity. In this section you will look at:

• Using AI to plan and structure a simple marketing campaign

• Generating email content, calls to action, and promotional copy

• Creating consistent messaging across multiple channels

• Saving time on repetitive tasks so you can focus on the work that matters

6. Hands-On Practical Session

You will have dedicated time during the day to apply what you have learned directly to your own business.

Working with your own content, platforms, and marketing goals, you will:

• Practise using AI tools

Description supplied by the event organiser.