Learn how to create, optimise, and grow your business with YouTube in this hands-on workshop designed to boost your video marketing.

This session focuses specifically on Marketing across YouTube covering all key subject areas from the creation and launch to optimisation and paid campaigns. Ultimately businesses will be able to leave the session and either launch a YouTube marketing plan or take their YouTube activities to the next level.

Understanding YouTube as a marketing channel and platform

Understanding your target audience

Creating the right content for your audience and your business

Setting your campaign goals

Creating a campaign plan

Optimising your YouTube campaigns

Utilising paid campaigns

Organic optimisation

Engaging with and growing your audience

Measuring campaign performance & KPIs

Key tips and tricks for YouTube success

Meet the Trainer Mike O'Flynn is currently a Senior Account Lead atSamphire Digital (https://www.samphire.digital/) in Norfolk but has nearly 20 years of marketing experience across a large variety of businesses from local level up to international brand names.

Eligibility:

These small group workshops are funded by Norfolk County Council, Suffolk County Council, and The Department of Business and Trade and are open to any trading business, freelancer, or charity based in Norfolk or Suffolk, UK.

By registering for this workshop you are agreeing to our terms and conditions.

New Anglia Growth Hub T&Cs (https://www.newangliagrowthhub.co.uk/wp-content/uploads/2026/04/GH-Conditions-of-Support-April-2026.pdf)

Due to funding restrictions, only one ticket per company is available initially. If a workshop is not fully booked, a second ticket may be requested the day before the event by contacting jo.barnard@newangliagrowthhub.co.uk

New Anglia Growth Hub can help your business access a range of business support services from hundreds of sources. The hub’s IMPARTIAL service is fully funded and provided at no cost to your business and can help you access grants, finance, international trade support, skills, training and a range of other specialist advice from single point of contact.

Our Business Growth Advisers can talk with you over the phone or via Microsoft Teams or Zoom, or you can request a free appointment at your business premises.

Our Business Support is available to all SMEs throughout Norfolk and Suffolk (UK).

To get the most out of the service, call our local business support helpline:

0300 333 6536

Email: info@newangliagrowthhub.co.uk

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Description supplied by the event organiser.