Interactive session aimed to help start-up businesses

This interactive session is designed to help start-up businesses understand what makes a website effective and how it can be used to generate enquiries. The workshop will be discussion-led and will include the following elements

1. Understanding the purpose of a business websiteWe begin by discussing why businesses have websites and what they want them to achieve. This helps attendees think about their own goals and what success looks like for their website.

2. What makes a good website? A short discussion where attendees share websites they like and why they work well. This helps highlight the key qualities people value when visiting a website.

3. What frustrates visitors? Looking at common things people dislike when using websites, such as confusing navigation, slow pages or difficulty finding contact details.

4. The “perfect website page” A practical walk-through of the key elements that help a website generate enquiries, including clear messaging, calls to action, trust signals and making it easy for customers to get in touch.

5. Questions and discussionTime for attendees to ask questions about their own websites or ideas.6. Final tips for start-upsA short summary of practical advice, including ways to improve visibility online and the importance of tools such as Google Business Profile.

The session will be informal, practical and interactive, with the aim of helping start-up businesses better understand how to make their website work as a tool for attracting customers.

Description supplied by the event organiser.