
Arts Marketing Skills: Public Relations in the culture sector
7°C · 18% rain
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View allAbout This Event
A half-day workshop on public relations in the cultural sector will take place at The Hide in Sheffield on 12 November 2026. Facilitated by Ellen Beardmore, the session begins at 09:30 and covers PR for cultural organisations and freelancers. Attendance is free.
A half-day workshop covering all things PR for cultural organisations and creative freelancers.
This session will be facilitated by Ellen Beardmore and Alex Deadman, both of whom have extensive PR experience in Sheffield's creative scene (Migration Matters, Tramlines Fringe and much more!).
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What to expect:
Getting media coverage: Discover what makes a news story, how journalists work and the basics of writing a press release for your organisation
Developing a PR plan around events: Learn how to build PR into your event timelines and maximise opportunities
Crisis comms: Find out when you might need crisis comms, and strategies for dealing with those situations
Audience development strategies: How to use a story across social channels and respond to journalist call-outs.
Plus the chance for one-to-one support, and interactive activities that put your learning into action.
---
Event plan:
9:20am: Arrival & coffees (free hot drink inlcuded!)
9:30am: Workshop part 1
11:00am: Short break
11:15am: Workshop part 2
12:30pm: Networking & lunch (discounted sandwiches available to pre-order)
---
Important information:
Please let us know about your access requirements when booking a ticket if you need further assistance
We might be taking some pictures and footage at the event, so feel free to reach out in advance or on the day to let us know if you don’t want to be recorded
Alt text: Culture Sheffield logo next to a picture of some jazz musicians with their instruments performing on stage
Image credit: A screengrab of Double Time Jazz Orchestra at Tramlines Fringe, photographed by Aidan Joseph
---
Culture Sheffield:
Visit our website: https://culture.sheffield.gov.uk (https://culture.sheffield.gov.uk/)
Check out our bulletin to find out about similar events: Sheffield City Council - Culture Sheffield (https://public.govdelivery.com/accounts/UKSHEFFIELD/signup/43772)
Culture Sheffield's events are funded by UK LGF
Description supplied by the event organiser.
Staying overnight?
Hotels within walking distance of The Hide.
Ad · Stay22 affiliate link
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Frequently asked questions
Arts Marketing Skills: Public Relations in the culture sector takes place on Thursday, 12 November 2026 at 09:30.
Arts Marketing Skills: Public Relations in the culture sector is held at The Hide in Sheffield (30 Scotland Street, Sheffield, S3 7AA).
Entry to Arts Marketing Skills: Public Relations in the culture sector is free.
The forecast for Arts Marketing Skills: Public Relations in the culture sector is Overcast · 7°C.
Yes — hotels within walking distance of The Hide can be compared using the accommodation search further down this page.
Tickets for Arts Marketing Skills: Public Relations in the culture sector can be booked via Eventbrite using the "Check Tickets & Live Prices" button on this page, which opens the official booking site in a new tab.
Editorial summaryAbout this event
A half-day workshop on public relations in the cultural sector will take place at The Hide in Sheffield on 12 November 2026. Facilitated by Ellen Beardmore, the session begins at 09:30 and covers PR for cultural organisations and freelancers. Attendance is free.
This summary was automatically generated from event data sourced from official ticketing providers.
A half-day workshop covering all things PR for cultural organisations and creative freelancers.
This session will be facilitated by Ellen Beardmore and Alex Deadman, both of whom have extensive PR experience in Sheffield's creative scene (Migration Matters, Tramlines Fringe and much more!).
---
What to expect:
Getting media coverage: Discover what makes a news story, how journalists work and the basics of writing a press release for your organisation
Developing a PR plan around events: Learn how to build PR into your event timelines and maximise opportunities
Crisis comms: Find out when you might need crisis comms, and strategies for dealing with those situations
Audience development strategies: How to use a story across social channels and respond to journalist call-outs.
Plus the chance for one-to-one support, and interactive activities that put your learning into action.
---
Event plan:
9:20am: Arrival & coffees (free hot drink inlcuded!)
9:30am: Workshop part 1
11:00am: Short break
11:15am: Workshop part 2
12:30pm: Networking & lunch (discounted sandwiches available to pre-order)
---
Important information:
Please let us know about your access requirements when booking a ticket if you need further assistance
We might be taking some pictures and footage at the event, so feel free to reach out in advance or on the day to let us know if you don’t want to be recorded
Alt text: Culture Sheffield logo next to a picture of some jazz musicians with their instruments performing on stage
Image credit: A screengrab of Double Time Jazz Orchestra at Tramlines Fringe, photographed by Aidan Joseph
---
Culture Sheffield:
Visit our website: https://culture.sheffield.gov.uk (https://culture.sheffield.gov.uk/)
Check out our bulletin to find out about similar events: Sheffield City Council - Culture Sheffield (https://public.govdelivery.com/accounts/UKSHEFFIELD/signup/43772)
Culture Sheffield's events are funded by UK LGF
Description supplied by the event organiser.
StayStaying overnight?
Hotels within walking distance of The Hide. Searching near 30 Scotland Street, Sheffield, S3 7AA; check-in Thursday, 12 November 2026.
Ad · Stay22 affiliate link
WhereThe Hide
30 Scotland Street, Sheffield, S3 7AA
Before you goFrequently asked questions
When is Arts Marketing Skills: Public Relations in the culture sector?
Arts Marketing Skills: Public Relations in the culture sector takes place on Thursday, 12 November 2026 at 09:30.
Where is Arts Marketing Skills: Public Relations in the culture sector taking place?
Arts Marketing Skills: Public Relations in the culture sector is held at The Hide in Sheffield (30 Scotland Street, Sheffield, S3 7AA).
How much are tickets for Arts Marketing Skills: Public Relations in the culture sector?
Entry to Arts Marketing Skills: Public Relations in the culture sector is free.
What will the weather be like at Arts Marketing Skills: Public Relations in the culture sector?
The forecast for Arts Marketing Skills: Public Relations in the culture sector is Overcast · 7°C.
Is there anywhere to stay near Arts Marketing Skills: Public Relations in the culture sector?
Yes — hotels within walking distance of The Hide can be compared using the accommodation search further down this page.
How do I get tickets for Arts Marketing Skills: Public Relations in the culture sector?
Tickets for Arts Marketing Skills: Public Relations in the culture sector can be booked via Eventbrite using the "Check Tickets & Live Prices" button on this page, which opens the official booking site in a new tab.
Price
Free Entry
Date
Time
Weather
feels like 1°C · chance of rain 18% · wind 24 km/h
Venue
30 Scotland Street, Sheffield, S3 7AA
Secure checkout on Eventbrite — opens in a new tab
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