Why Did I Buy That? The psychology of consumerism
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Dr David Yates will deliver a talk on the psychology of consumerism at Sheffield Tap on 20 October 2026, examining the forces behind shopping habits and neoliberal capitalism as part of the ESRC Festival of Social Science.
Have you ever wondered why you keep buying things you don't truly need? Or why your consumer choices feel so tied to who you are?
In this revelatory talk, Dr David Yates from the Management School looks at the psychological and structural forces that influence our shopping habits. Drawing on psychoanalytic theory and the concepts of desire, identity, ideology and the unconscious, Dr Yates explores the drivers of consumerism and the adaptability and persistence of neoliberal capitalism.
Come on down to the Sheffield Tap for a drink and discover why consumerism remains so resilient, how it shapes our everyday choices, and what it really means to be a consumer in today's world. Expect a lively discussion!
Part of the ESRC Festival of Social Science.
Description supplied by the event organiser.
Staying overnight?
Hotels within walking distance of Sheffield Tap.
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Frequently asked questions
Why Did I Buy That? The psychology of consumerism takes place on Tuesday, 9 February 2027 at 19:00.
Why Did I Buy That? The psychology of consumerism is held at Sheffield Tap in Sheffield (1b Sheaf Street, Sheffield City Centre, S1 2BP).
Entry to Why Did I Buy That? The psychology of consumerism is free.
Yes — hotels within walking distance of Sheffield Tap can be compared using the accommodation search further down this page.
Tickets for Why Did I Buy That? The psychology of consumerism can be booked via Eventbrite using the "Check Tickets & Live Prices" button on this page, which opens the official booking site in a new tab.
Editorial summaryAbout this event
Dr David Yates will deliver a talk on the psychology of consumerism at Sheffield Tap on 20 October 2026, examining the forces behind shopping habits and neoliberal capitalism as part of the ESRC Festival of Social Science.
This summary was automatically generated from event data sourced from official ticketing providers.
Have you ever wondered why you keep buying things you don't truly need? Or why your consumer choices feel so tied to who you are?
In this revelatory talk, Dr David Yates from the Management School looks at the psychological and structural forces that influence our shopping habits. Drawing on psychoanalytic theory and the concepts of desire, identity, ideology and the unconscious, Dr Yates explores the drivers of consumerism and the adaptability and persistence of neoliberal capitalism.
Come on down to the Sheffield Tap for a drink and discover why consumerism remains so resilient, how it shapes our everyday choices, and what it really means to be a consumer in today's world. Expect a lively discussion!
Part of the ESRC Festival of Social Science.
Description supplied by the event organiser.
StayStaying overnight?
Hotels within walking distance of Sheffield Tap. Searching near 1b Sheaf Street, Sheffield City Centre, S1 2BP; check-in Tuesday, 9 February 2027.
Ad · Stay22 affiliate link
WhereSheffield Tap
1b Sheaf Street, Sheffield City Centre, S1 2BP
Before you goFrequently asked questions
When is Why Did I Buy That? The psychology of consumerism?
Why Did I Buy That? The psychology of consumerism takes place on Tuesday, 9 February 2027 at 19:00.
Where is Why Did I Buy That? The psychology of consumerism taking place?
Why Did I Buy That? The psychology of consumerism is held at Sheffield Tap in Sheffield (1b Sheaf Street, Sheffield City Centre, S1 2BP).
How much are tickets for Why Did I Buy That? The psychology of consumerism?
Entry to Why Did I Buy That? The psychology of consumerism is free.
Is there anywhere to stay near Why Did I Buy That? The psychology of consumerism?
Yes — hotels within walking distance of Sheffield Tap can be compared using the accommodation search further down this page.
How do I get tickets for Why Did I Buy That? The psychology of consumerism?
Tickets for Why Did I Buy That? The psychology of consumerism can be booked via Eventbrite using the "Check Tickets & Live Prices" button on this page, which opens the official booking site in a new tab.
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1b Sheaf Street, Sheffield City Centre, S1 2BP
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