Discover SEO basics to help your food, drink or tourism business get found online. Led by digital expert Colin Clark.

Is your food, drink or tourism business easy to find online?

As part of Food, Drink and Tourism Month, join STEP's digital expert Colin Clark for a practical introduction to the basics of Search Engine Optimisation (SEO).

This session will explore how SEO can help your business appear in front of more potential customers when they are searching online for places to eat, drink, visit and stay.

Whether you’re new to SEO or simply want to understand what you could be doing better, Colin will cover the essentials, including:

How search engines find and rank your business

What customers are searching for and why it matters

Simple ways to improve your website content

The importance of Google Business Profile and local search

Common SEO mistakes to avoid

Practical tips you can start using straight away

No technical knowledge is required. Come along to learn the SEO basics and take away practical ideas to improve your online visibility.

Description supplied by the event organiser.