Strategic reset for business owners to identify what’s holding you back, regain control, and scale your business by design—not accident.

#ADDAZERO Game Changer

Most business owners didn’t start their business with a masterplan.

They started with a skill…

A reputation…

A few early wins…

And somewhere along the way, it worked.

But now?

You’re the busiest person in the business

Growth feels messy or inconsistent

You’re still too involved in everything that matters

And despite the success, something feels stuck

This is the reality of the Accidental Business Owner.

This Is Where It Changes

Game Changer is a focused, high-impact session designed to help you step back from the day-to-day and see your business clearly—often for the first time in years.

This isn’t networking.

It isn’t theory.

And it’s definitely not another generic workshop.

It’s a strategic reset.

What You’ll Walk Away With

During this session, you’ll:

Use the Business Freedom Assessment to identify exactly where you’re stuck across your business (not just where it feels uncomfortable)

Understand why growth has slowed or become chaotic

See the gap between where you are and where you want to be

Gain a clear framework to move from operator to owner

Pinpoint the one or two moves that will actually change the game

Who This Is For

This session is designed for business owners who:

Are already seeing success—but know they’re capable of more

Feel trapped in delivery, firefighting, or constant decision-making

Have grown without formal structure, systems, or strategy

Want to build a business that works for them—not because of them

Your Host

Jay Allen, founder of My TrueNORTH, has spoken in 30+ countries, reached over 400,000 people, and built a reputation for helping business owners turn accidental success into sustainable growth.

His approach is grounded in one principle:

What got you here won’t get you there—but it can be redesigned.

Why This Matters

Most business owners try to fix symptoms:

More leads.

Better marketing.

Another hire.

But the real problem is almost always structural.

This session helps you see that structure—and gives you a way to fix it.

Ready to Change the Game?

If you’ve built something successful… but it no longer feels scalable, predictable, or controllable—

This is your moment to step back, reset, and move forward with clarity.

Description supplied by the event organiser.