AI is changing how customers find businesses. Learn how SEO, AIO & GEO can help your business stay visible and get found online.

The New Rules of Getting Found Online

When someone searches for a business like yours, will they find you or will AI recommend someone else?

The way customers discover businesses is changing. Alongside traditional search results, people are using AI generated answers and recommendations to explore their options and decide who to contact.

For business owners and marketers, this raises a practical question: what should you be doing to help your business get found?

Join Damian Donnelly of Ad_Man Digital Marketing for a practical, three hour workshop at Ormeau Business Park. Make sense of the changing search landscape, understand which fundamentals still matter and explore how to strengthen your visibility across Google and AI platforms.

What we’ll cover

SEO | Search Engine Optimisation

Understand what’s changing in search, what remains essential and how SEO supports your online visibility.

AIO | AI Optimisation

Explore Google AI Overviews and AI Mode, what they mean for your business and how to approach optimising your content.

GEO | Generative Engine Optimisation

Understand how platforms such as ChatGPT, Perplexity, Gemini and Copilot are changing business discovery, and explore ways to improve your visibility within AI generated answers.

What you’ll take away

What’s changing

Understand how traditional search and AI discovery fit together.

What still matters

Identify the foundations that continue to support your online presence.

Where to focus

Take away practical tips and ideas to help guide your next steps.

You don’t need to know all the terminology before you arrive. This workshop will help you make sense of it and understand what it means for your business.

Who should attend?

Business owners, marketers and content creators who want to understand the changes in search and make more informed decisions about their online presence.

Whether you manage your own website, create content or work within a wider marketing team, the session will help you identify where to focus your attention.

Meet your trainer

Damian Donnelly is Principal at Ad_Man Digital Marketing, a Chartered Institute of Marketing (CIM) tutor and an InterTradeIreland approved digital marketing provider.

Over the past 14+ years, he has delivered marketing consultancy, training, coaching and mentoring to hundreds of businesses and organisations across the UK and Ireland, from founders and small businesses to international brands.

His expertise spans SEO, AI optimisation, content marketing and digital marketing strategy, helping businesses turn complex topics into practical next steps.

Event details

Date: Wednesday 25 November 2026

Time: 10am to 1pm

Location: Ormeau Business Park

Understand what’s changing. Know where to focus. Book your place and take practical steps towards getting found online.

Description supplied by the event organiser.