A relaxed morning at The Brew House with three Coffee Marketing experts on when to scale, saturate, or expand to a new channel.

Three Coffee Marketing experts. One group of businesses at The Brew House. A grounded conversation about when (and whether) to add a new channel to your marketing mix.

Adding a channel is the most expensive way to grow if your existing one isn't done yet. We've watched businesses launch Meta because their MD's friend said it was the future, while their Google account was still missing 40% of impression share. Channel expansion isn't a strategy. Knowing when you're ready for it — that's the strategy.

What it is

Not a workshop. Not a panel. Three of us — Alistair, Ross and Carrie from Coffee Marketing — at The Brew House in Southbourne, ready to talk through what's tempting you, what's gone wrong if you've tried it, and what your existing channel is actually capable of.

What we'll talk about (loosely)

The DMMM Stage 2 → 3 → 4 progression — scaling, saturating, then expanding

Three signals you're ready for another channel (and what to do if you don't have all three)

Why "Meta didn't work for us" is almost always a timing problem

How brand spend earns its place alongside performance

TikTok, Bing, international — what's worth the energy and what isn't

Who it's for

Owners and marketing directors of established businesses already doing well on one or two channels, thinking about a third. Anyone whose paid social experiment didn't work. Anyone watching competitors expand and wondering if they should follow.

General, loose idea of a schedule

(This is not a formal event — we may deviate depending on how we can provide best support.)

10:00 – 10:30ish — The Brew House opens. Informal meet, greet, and mutual introductions over a coffee.

10:45 – 12ish — Discussing any current business, marketing, or AI challenges in the room, alongside the general topic of the event.

12:00 – 1:00 — More focused, one-to-one or small-group discussions around specific challenges you want support with.

After the event — Feel free to join us for a drink and carry on the conversation. We're at The Brew House all day.

What's included in your ticket

3 hours of access to three Coffee Marketing experts

A coffee, tea, or soft drink on us

A good group of likeminded local businesses

Honest answers to whatever you bring

Looking ahead

This is the fourth and final event in the trial series. If you've come to one of the earlier ones, welcome back. If it's your first, you're still very welcome. We may run a second series from September depending on how this one goes.

About Coffee Marketing

Coffee Marketing Digital is a UK eCommerce performance marketing agency based in Bournemouth. We run integrated multi-channel campaigns across Google, Meta, Microsoft, and TikTok for our clients — and just as importantly, we tell clients when not to expand. This is the last event in our trial series.

Description supplied by the event organiser.