A working session for recruitment founders and leaders ready to close the gap between where they are and where they want to be.

What's this event about?

This is not a talking-at-you conference. It's a proper working session - speakers who know their stuff, peer conversations that actually go somewhere, and enough space to think clearly about your business.

We cover the things that matter: growth, margin, team, and the gap between where you are and where you want to be.

Stop losing deals to silence. Jamie Burrows brings the follow-up system you and your team can actually use - because following up is its own level of business development.

Walk away with a marketing strategy you built yourself. Amity Watts makes sure of it - because marketing isn't optional for a modern recruiter.

Know exactly what your next three years look like. Matt Fox gives you the tools to level up your business - whether you're scaling, exiting, or both.

Ditch the "perfect" hire. Ali Braid shows you how to recruit for attitude, potential and cultural fit — fast, practical, works for teams of any size.

Expect energy, useful takeaways, and a lot more clarity about where your business is going.

If you're ready to move your agency forward, this is the room to be in.

Who's this for?

Solopreneurs building a sustainable recruitment business. SME founders and directors. Senior leaders who want a sharper edge and a network that gets it. Marketing and operational leads ready to step up.

Agenda:

13:00: Arrival and registration, refreshments

13:30: Main event starts

16:30: Networking drinks until 18:00

Jamie Burrows, Recruitment Trainer, Coach, Mentor

I’ve spent over 15 years in the industry, from being a top biller to building and leading high-performance teams. Now, I help Recruiters and Recruitment Leaders to ditch the outdated playbook and replace it with strategies that actually work today.

Talk: The Follow-Up Fix

Lots of recruitment agencies have consultants who can sell - but very few have a BD system that works without them. In this session, Jamie Burrows makes the case that follow-up failure isn't a motivation problem, it's a systems problem - and shows you exactly how to fix it.

Why your consultants avoid follow-up

The anatomy of a multi-channel sequence that builds familiarity before the ask

A sequence blueprint you can hand to your whole team and run from Monday

Build Your Marketing Universe: A Practical Session for Recruitment Leaders

An interactive working session for recruitment leaders who want more from their marketing, whether they're starting from scratch or trying to make sense of what they already have.

Amity Watts, Client Services Director at Kitto Consulting, will walk you through the Marketing Universe framework: a practical model for building a recruitment marketing strategy that attracts the right clients, grows a community around your business, and creates momentum that compounds over time.

You won't just hear about it. You'll map your own. Come with your goals, your gaps, and your questions. Leave with a clear picture of what your marketing universe looks like, and what it's missing.

Takeaways

A clear framework for building or auditing your recruitment marketing strategy, whatever stage you're at

An understanding of your "rockets" - the specific audiences you should be targeting and how to reach them with precision

Clarity on your "orbit" - how to build a community around your business that keeps your brand warm between deals

A practical map of your own marketing universe, completed during the session, to take away and act on immediately

Actionable ideas for push and pull content that fit your market, your team size, and the Cambridge recruitment landscape

Matt Fox, Business Advisor, Investor, Strategic Coach

Having built, sold and exited my recruitment business I now work with business owners to help them plan their individual journey, set goals and achieve the sale, exit, MBO, growth milestone or income goal that they set.

Talk: Sharpening Your Business for Future Gain

This session is relevant even if you're not looking to sell. It's always great to build your business as if you are.

Understanding the 'must haves' and 'must dos' that ensures ANY recruitment business is fit to achieve the aspirations

What buyers actually look for - and why most recruitment businesses aren't ready

Your billings don't set your valuation. Your systems do.

If the business can't run without you, you're not selling it (tricks in here for solopreneurs, too)

What to fix before you consider going to market

The best time to start preparing for exit is long before you need to

Ali Braid, Founder, The Recruitment Trainer

Ali is founder of The Recruitment Trainer, with 23 years in recruitment and 18 designing and delivering training that actually works. Keynote speaker, author, lifelong learner — she's trained everyone from rookies to boardroom leaders. Her belief: motivation + enjoyment = results, and her sessions are learning conversations,

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