The Chester Bluecoat Charity is delighted to offer its first social media workshop

We are delighted to have Annabelle Cole from Astrik Studios join us for this amazing social media workshop.

Social media is a critical part of most charities marketing approach and therefore getting it right so that it makes an impact is vital,

In this workshop Annabelle will cover

Profile basics- checklist

Messaging & content mix- hooks, storytelling and formats

Planning & Scheduling- free tools and frameworks

Building a content bank- Shooting content (on your phone)

Metrics that matter- The analytics that tell a story & how to do more of what works.

What you'll learn:

How to focus on the right channels for their audience, and get their profiles- banners, bio, links all set up and easy to find using platform SEO- checklist for this activity provided.

How to build content and messaging people actually stop for, using what they've already got: photos, clips.

A realistic approach to planning, including whether free tools like Meta Business Suite can help them with consistency on socials.

How to capture better photo and video at your events, and set up a simple content bank so they're never starting from nothing.

Which metrics are worth checking, and how to review them easily and understand what they are telling them.

About Astrik Studio

Annabelle Cole is the founder of Astrik Studio, working hands-on with every client from initial brand strategy through to content creation. Her background is in graphic design, branding and pharmaceutical graphic design- detail-driven, highly regulated work that shapes how she approaches every brand: clear, clean design that works in the real world.

Annabelle has a particular interest in healthcare and in using design for good, and has supported charities including Petty Pool Trust with digital design and social media. She's passionate about helping organisations present themselves with confidence, both on and offline.

About The Chester Bluecoat Charity

The community is at the heart of everything we do and we are committed to making a lasting difference in the lives of those who need it most.

Whether it’s funding initiatives that combat food poverty, helping those in recovery from addiction or, providing safe homes for vulnerable adults, our mission is to bring hope and positive change to those amongst us who need it most.

We are delighted to be able to offer the first of many events to support those who work in the not-for-profit sector in our community.

Description supplied by the event organiser.