About This Event

Professional training that builds leaders' confidence, clarity and impact in media interviews, strengthening organisational reputation. Leaders should always be prepared for media scrutiny in make-or-break moments where reputation, trust and credibility are on the line. It’s also an essential skill when promoting your products or services. MIH’s Media Interview masterclasses are designed specifically for those situations, helping you stay in control of your message when it really counts. This immersive course is designed to rapidly build confidence and capability across TV, radio and press interviews. It is a hands-on day with realistic scenarios, expert coaching and detailed playback. Attendance is capped at six people per session to give each delegate the opportunity to put learning into practice and get the most out of their time with us. Who is this for? Leaders and professional communicators who need to communicate with confidence and credibility under pressure, including those who: Lead teams or represent organisations publicly Act as spokespeople or subject-matter experts Engage with the media, regulators or senior stakeholders Are moving into more senior or visible roles What you’ll gain Techniques to handle difficult questions Skills in developing - and sticking to - clear, compelling key messages Increased confidence in high-stakes situations Preparedness for different interview formats Ability to differentiate between media types and what journalists want Mechanisms to stay calm, credible and in control under pressure Practical, transferable skills you can apply immediately What to expect Bespoke scenarios and challenge tailored to each delegate Four realistic mock media interviews (TV, radio and press) Practical experience and interactive discussion Essential theory for effective practice, key hints and tips Detailed playback, coaching and feedback Delegate handbook and completion certificate MIH: experts in media handling and delegate coaching MIH is an award-winning strategic communications and PR consultancy with a 15-year track record of supporting organisations through high-profile crises, media and stakeholder challenges. We help organisations win hearts and minds, deliver change, influence behaviour and manage complex or sensitive issues. Our expert course leaders bring years of experience in crisis handling, journalism and senior communications. Each understands first-hand what it’s like to be on the frontline when facing the media, particularly under extreme pressure and scrutiny. Our course caters for all levels of experience, from novice to expert. We tailor the level of challenge based on the delegate’s own preference and performance on the day. What previous delegates have said about our Media Interview Skills masterclass “I have done media training a couple of times, one with the Gold Command programme. We did more practical on your course and this approach is exactly right! The day more than exceeded my expectations.” Regional Operations Director, East Midlands Ambulance Service “MIH developed appropriate scenarios and challenges that felt real for the country medical directors and tailored to their level of confidence. The feedback from the team was great. They valued the opportunity to experience various modes of media exposure and the guidance given on how to prepare for and participate in media or similar scenarios. I would recommend MIH and definitely use them again with future teams.” Kevin Asher, Vice President, International Chief Medical Office, Allergan The option to book directly and receive an invoice is available upon request. This event will be held on three separate dates: 23 June 2026 22 September 2026 24 November 2026

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