A hands-on 90-minute workshop for Eastbourne business owners. Learn how to write emails people actually open and act on, build sequences tha

Most businesses collect email addresses and do very little with them. The ones that get it right send emails people genuinely want to read, at the right moment, without spending hours writing from scratch.

In this session you will learn the structure behind high-performing email campaigns, how to use Klaviyo (or your existing platform) more effectively, and how AI tools can help you produce better content faster and keep your list warm all year.

What we cover

Why most marketing emails go unread and how to change that

Subject lines and preview text that earn opens

Writing emails that move people from interested to ready to buy

Using Claude to draft, refine and personalise at scale

Sequences that do the work without you: welcome, nurture, re-engage

How to use Klaviyo’s flows and segmentation without the overwhelm

Sending cadence: how often is too often, and what the data says

A plan for your next 90 days of email activity, built in the room

This is a working session for up to eight people. You will use ChatGPT or Claude on your own business during the session. Bring a laptop if you have one, though it is not required.

Tickets: £49

Date: February 10th, 2027

Time: 9:30 to 11:00am

Venue: The Foundry, Eastbourne

Places: 8 maximum

Description supplied by the event organiser.