Free in-person workshop as part of Leeds DigiFest: Improve participation, uncover richer insights and bring fresh thinking to user research

Discover creative ways to uncover the insights traditional research methods can miss.

When every research project starts to look the same, the insights often do too. Leeds and Yorkshire are home to a rich and diverse digital ecosystem, bringing together people with different experiences, perspectives and needs. Understanding those audiences requires more than a one-size-fits-all approach to research.

While interviews and usability testing remain valuable user research tools, relying too heavily on familiar approaches can limit participation, produce predictable responses and make it harder to uncover the unexpected insights that lead to better products and services.

Join NEC Digital Studio for this interactive workshop, where you'll get hands-on experience with a range of creative user research methods. You'll take on a fun and engaging challenge designed to get you thinking differently about how you approach user research.

Together, we'll explore techniques that can help encourage participation, spark richer conversations and uncover deeper insight, while discussing how they can be adapted for online and in-person settings. You'll leave with practical tools, ideas and techniques you can start applying straight away.

What you’ll learn and do

Explore a range of creative user research methods and understand when to use them

Get hands-on experience applying creative techniques in a safe and supportive environment

Learn how creative approaches can improve participation and uncover richer insights

Discover how to adapt methods for online, in-person, individual and group research

Build confidence using creative techniques in your own projects

Learn how to advocate for creative user research methods within your organisation

Time

Session 1: 12-2

Wednesday 30th September

(Please note: This session will be a repeat of the later 4-6pm session, so only book onto one)

Venue

Novotel Leeds, 4 Whitehall Quay LS1 4HR, Leeds United Kingdom

Who is the target audience

This workshop is designed for anyone interested in uncovering richer insights and bringing more creativity into their research practice, including:

User researchers, service designers, UX designers and content designers looking to expand their research toolkit and explore new ways of engaging participants.

Experienced practitioners who want to refresh their approach, discover new techniques and build confidence using creative research methods.

Product managers, business analysts, delivery managers and other digital professionals who want to better understand user research methods and how they can be used to generate deeper insight.

Anyone curious about user-centred design and looking for practical techniques to improve participation, encourage richer conversations and uncover insights traditional research methods can miss.

How many attendees

30

Speakers

Anna horton – Senior Service Designer - Anna Horton | LinkedIn

Becky Mallaband – Head of Design School - Becky Mallaband | LinkedIn

Rebecca Partridge – Senior User Researcher - Rebecca Partridge | LinkedIn

Description supplied by the event organiser.