For many new business owners, initiating sales conversations can feel uncomfortable, let us show you the right way to do it successfully

For many business owners, initiating sales conversations can feel uncomfortable. In an effort to secure business quickly, it is easy to default to aggressive, high-pressure outreach - which often ends up pushing prospective clients away.

In this interactive 45-minute session, sales trainer Paul Kilby reveals the subtle psychology behind opening commercial dialogues that build immediate trust. You will discover how to spark genuine interest, replace pushy scripts with natural curiosity, and avoid the common pitfalls that stall early-stage sales.

What you will learn:

Why aggressive selling backfires - and the psychological shift to use instead

How to craft conversation starters that get prospects talking freely

The key steps to guide early curiosity into a meaningful business opportunity

About Brighter Thinking Ltd: Brighter Thinking Ltd is a Leeds-based Sales Training and Leadership Consultancy that helps business owners and sales professionals ethically win more business using applied neuroscience and proven persuasive psychology.

Description supplied by the event organiser.