Join tourism businesses to explore marketing opportunities, AI, collaboration and growth across Leicester & Leicestershire.

Join Visit Leicester's Business Network for an inspiring and practical event designed to educate and connect tourism businesses across Leicester and Leicestershire.

The only Local Visitor Economy Partnership (LVEP), Visit Leicester is the link between local businesses and VisitEngland, helping operators access national opportunities, industry insight and the tools needed to succeed in an increasingly competitive market.

Bringing together tourism, hospitality, accommodation, attraction and venue operators from across the region, this event will provide practical knowledge, valuable networking opportunities and expert advice from nationally recognised speakers.

Throughout the day, you'll discover more on AI and emerging technology to work smarter, create more impactful marketing through authentic storytelling and identify opportunities to reach new audiences. You'll also gain insight into regional and national campaigns, helping you better align your business with wider tourism initiatives and maximise your visibility.

Most importantly, this event is about the power of collaboration. A visitor's journey rarely begins and ends in one place. By working together to create stronger visitor experiences, regional itineraries and cross-destination partnerships, we can encourage visitors to stay longer, spend more and explore more of what Leicester and Leicestershire has to offer.

You'll leave with:

Practical AI and marketing tools you can implement immediately

A clearer understanding of regional and national tourism priorities

New ideas for attracting and retaining visitors

Valuable connections with fellow tourism and hospitality businesses

Insight into collaborative opportunities that can help drive growth across the visitor economy

Whether you're an attraction, accommodation provider, venue, restaurant, cultural organisation or tourism partner, this event will provide you with the knowledge, connections and confidence needed to grow your business and contribute to a stronger, more resilient visitor economy.

Together, we can build a smarter, more connected and more successful tourism destination for Leicester and Leicestershire.

Description supplied by the event organiser.