The 15th Annual Digital Pharma Advances Conference & Pre-Conference AI Applications Workshop bring together pharma marketing, digital and omnichannel professionals to explore practical approaches to AI integration, HCP engagement and customer-centric digital marketing. Taking place in London on 26–27 January 2027, the programme combines a half-day AI Applications Workshop with a one-day Digital Pharma Advances Conference, offering industry-led insight, practical discussion and opportunities to connect with peers. Focused on practical, actionable, customer-centric pharma AI strategies, this half-day workshop explores how marketing teams can integrate AI into existing processes, build internal capabilities and establish responsible governance that protects compliance and customer trust. View the pre-conference AI Marketing Workshop agenda: www.digitalpharmaconference.com/view-the-programme-workshop This one-day conference explores AI implementation, evolving HCP expectations and personalised omnichannel experiences, with industry professionals sharing real programmes, successes, challenges and practical insights. With five interactive panel discussions, informal peer-to-peer breakouts and dedicated networking, attendees can benchmark strategies, put questions to industry experts and take fresh ideas back to their teams. Book your place at both the AI Workshop and the conference using code “ DPAC27 ” and save £429 off the standard rate.* *Discounts apply to brands only, excluding agencies and suppliers, and cannot be combined with any other discounts, including earlybird offers. The £429 discount is valid only when booking both the AI Workshop and the conference.

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