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What’s the Question? Deciding What You Really Want to Know by Professor David J Hand
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What’s the Question? Deciding What You Really Want to Know by Professor David J Hand

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About This Event

On 15 October 2026, Professor David J Hand will present a talk titled "What's the Question? Deciding What You Really Want to Know" at the Huxley Building on the South Kensington Campus in London. The session explores how clear definition of precise questions is essential before undertaking effective data analysis. This free event features discussions on ensuring statistical images properly represent the issues being investigated.

Before we can undertake any effective data analysis we must be clear about the precise question to be answered and confident that it is properly represented by its statistical image. Ambiguous questions or misguided mappings are likely to lead to mistaken answers, incorrect conclusions, and flawed decisions. But all too often we use a statistical tool or method because it’s one with which we are familiar or which is widely used, without considering carefully whether that tool really answers the question we mean to ask. This talk illustrates this challenge with a variety of examples of situations where the “obvious” method is not the right method, ranging from simple to sophisticated statistical challenges.

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Frequently asked questions

What’s the Question? Deciding What You Really Want to Know by Professor David J Hand takes place on Thursday, 15 October 2026 at 17:00.

What’s the Question? Deciding What You Really Want to Know by Professor David J Hand is held at Huxley Building, South Kensington Campus in London (Clore Lecture Theatre, Huxley Building, SW7 2AZ).

Entry to What’s the Question? Deciding What You Really Want to Know by Professor David J Hand is free.

Yes — hotels within walking distance of Huxley Building, South Kensington Campus can be compared using the accommodation search further down this page.

Tickets for What’s the Question? Deciding What You Really Want to Know by Professor David J Hand can be booked via imperial.ac.uk using the "Check Tickets & Live Prices" button on this page, which opens the official booking site in a new tab.

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