Could going greener help your business attract more customers?

Sustainability isn't just about doing good for the planet. It can also benefit your business.

From attracting environmentally conscious customers to building a stronger brand, reducing costs and standing out from the competition, sustainability could open up new opportunities for your business.

Join Wenta on Thursday 3rd December, from 9am–1pm, at the btc in Stevenage for a free sustainability workshop and panel discussion on how greener business decisions could help you win customers, strengthen your reputation and grow your business.

Hosted by Michael Martin, Wenta's Head of Net Zero and a 2026 Environment 100 winner, this event will bring together business owners, sustainability advocates and industry experts to explore the commercial opportunities of going green without the jargon or unrealistic expectations.

Whether you're just starting to think about sustainability or already changing how your business operates, join us to leave with fresh ideas, practical inspiration, and new connections.

What's happening?

Sustainability panel discussions: Hear from expert speakers on how sustainability can become a competitive advantage, help businesses appeal to new audiences and create growth opportunities. Full speaker line-up coming soon!

Open networking: Connect with local business owners, share experiences and discover opportunities to collaborate with other businesses that want to make a positive impact.

Small changes, big business benefits: Explore practical ways to make your business more sustainable, from reducing waste and operating costs to communicating your green credentials authentically and giving customers another reason to choose you.

And because it's Christmas...

We're putting sustainability into practice with festive magic!

Our workshop will run alongside Wenta's Christmas Craft Market, showcasing local independent businesses, makers and creatives.

It's the perfect opportunity to discover unique gifts, support the local economy and see how shopping small and local can be part of a more sustainable Christmas.

We'll also bring festive cheer with a Christmas carol concert, so there's plenty of reason to stay, browse and enjoy the atmosphere.

The practical part

We've made it easy for you to join us!

Free on-site parking is available on a first-come, first-served basis.

Light refreshments provided, including complimentary teas and coffees to keep the conversations flowing.

Travelling by train? The btc is less than a 10-minute walk from Stevenage train station, making it easy to reach by public transport.

Description supplied by the event organiser.