This is a competition open for University of Bedfordshire Students

University of Bedfordshire Business School Social Media Strategy Competition

The challenge is designed to give students the opportunity to apply their marketing knowledge, creativity and digital skills to a real-world brief. Participants are asked to create a strategy focused on increasing followers, growing audience engagement and strengthening the Business School’s presence across LinkedIn, Instagram and TikTok.

The Challenge

Your task is to develop a clear and engaging social media content strategy for the University of Bedfordshire Business School.

Your strategy should consider:

Who your target audience is

What type of content would be most effective

The tone, style and format of the content

How your ideas could increase engagement and attract new followers

How content could be adapted across LinkedIn, Instagram and TikTok

As part of the challenge, you must also create three completed examples of social media content that demonstrate your strategy in practice.

Ideally, your three examples should use different content formats. These could include a short-form video or Reel, a carousel or image-led post, a LinkedIn post, a student-focused story, an interview, or another creative format of your choice.

We encourage participants to be imaginative and experimental. Students are also encouraged to use their own photos and videos to create authentic content, while making use of AI tools to edit, enhance and develop these assets.

Using AI

Participants are encouraged to use any AI tools to support their work.

AI can be used to help with:

Idea generation

Copywriting and captions

Script development

Visual creation and enhancement

Image editing

Video editing

Storytelling

Content planning

Developing creative concepts

The aim is to use AI as a tool to enhance creativity and engagement while still producing content that feels relevant, authentic and appropriate for the Business School.

Presentation

Each participant will have 10 minutes to present their strategy and showcase their three completed content examples.

Presentations should explain:

The overall content strategy

The intended target audience

Why the chosen content formats were selected

How the ideas could help increase followers and engagement

How the content would work across different social media platforms

How AI was used, where relevant, to support or enhance the content

We are looking for ideas that are creative, practical, engaging and realistic to implement.

Prizes

Prizes will be awarded to the strongest ideas and presentations. The 1st prize winner will receive a £50 Amazon voucher, with two additional prizes of £20 Amazon vouchers awarded to other high-performing participants. Entries will be considered on creativity, relevance, quality of execution, engagement potential and the overall strength of the proposed social media strategy.

Event Details

Date: 25th November

Time: 1:30–3:30 PM

Format: Student competition and presentations

This is an opportunity to think like a marketer, create real content and develop ideas that could contribute to the future social media presence of the University of Bedfordshire Business School.

Students can take part individually or as part of a team.

Register your place and take on the challenge.

Description supplied by the event organiser.