In this workshop we’ll dive into the sales funnel & explore how to optimise each stage of the funnel to convert leads into loyal customers.

📝 Description:

This is the third workshop of our Sales Accelerator. It helps you understand the structure of the sales funnel and how to optimise each stage to move customers from awareness to purchase. You will learn how to identify the strongest sales channels for your business, avoid common mistakes, and apply experimentation techniques that improve your conversion rates. It gives you the clarity and tools to create a predictable, repeatable sales process.

Sales Accelerator programme is a 12‑week journey consisting of 6 expert‑led workshops. You may attend the full programme or join individual workshops depending on your needs. The programme supports founders to improve their sales capability by providing structured learning, practical tools, and real examples.

📚 What to expect:

•An introduction to the sales funnel and how each stage supports customer movement.•A practical session on identifying your most effective sales channels.•Exercises that help you map your own sales funnel and spot opportunities for improvement.•Real founder stories showing how refining their funnel strengthened their sales results.•An Action Lab focused on taking one action to optimise your funnel and test a new sales or marketing experiment.

👥 Why attend:

•Understand how to build and optimise a sales funnel that serves your ideal customer.•Learn how to test sales channels and identify what delivers the best outcomes.•Gain confidence in running small, low‑risk experiments that improve conversion.•Build a clear, structured view of your sales process.•Leave with actionable steps to strengthen your pipeline and improve sales performance.

📲 Download our Accelerator app to get the most out of your journey:

Power your progress by joining your Accelerator groups, accessing resources, and staying connected to your community, all in one place.

Download on the App Store or Play Store : NatWest Accelerator (https://qrfy.io/p/TvjWH8fPOe)

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Whilst we feel this topic is beneficial to business owners, the views expressed are not intended to be and should not be viewed as individual advice or as a

recommendation by Royal Bank of Scotland, NatWest, Ulster Bank, or any third party. You should seek independent advice in respect of issues that are of

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