To celebrate the forthcoming Global Entrepreneurship Week USW Startup Stiwdio and the Faculty of Business and Creative Industries presents:

‘Stories from diverse starters'

The event is also supported by USW’s Race Equality Charter Programme

Mae'r rhestriad hwn o Eventbrite ar gael yn Gymraeg. This Eventbrite listing is available in Welsh. (https://www.eventbrite.co.uk/e/menter-fyd-eang-storiau-gan-ddechreuwyr-amrywiol-tickets-2004361042835?aff=oddtdtcreator&_gl=1*1rfn22d*_up*MQ..*_ga*MjAxNzA1Mzk2My4xNzkzNzkzMjIw*_ga_TQVES5V6SH*czE3OTM3OTMyMTkkbzEkZzAkdDE3OTM3OTMyMTkkajYwJGwwJGgw)

9:30 am - Arrival and refreshments

10:00 am- Intro and welcome: Richie Turner (USW Race Equality Champion and Startup Stiwdio Manager)

Stories from 2 Wales based entrepreneurs:

Mo Jannah

BAFTA-nominated Welsh presenter, producer, and creative entrepreneur Mo Jannah (https://eur03.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.bbc.co.uk%2Fprogrammes%2Fprofiles%2F1x5gqNNWtQ98fmtnlkGykj2%2Fmo-jannah&data=05%7C02%7Cmillicent.sutherland-ogara%40southwales.ac.uk%7C2b12cdccd9724146a21508df3a67b9d7%7Ce5aafe7c971b4ab7b039141ad36acec0%7C0%7C0%7C639293889330662865%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=q4cgyc8kJ271zef1Qq7FsbAmyMieYZaBJ4Lbz1KjKC8%3D&reserved=0). Mo has worked on several TV series from X-Ray on BBC Wales to ‘Wild Reckoning’ a new 16-part series co-commissioned by BBC Daytime and BBC Cymru Wales, fronted by Bear Grylls. He continues to champion human connection and personal storytelling set against Wales’s striking landscapes.

Mo will share his personal journey from growing up in Cardiff as Black creative entrepreneur to working as a presenter to his most recent entrepreneurial venture into VR storytelling.Mo will also be showcasing his latest Black Welsh heritage VR stories for everyone to experience firsthand.

Ammar Akhtar

Ammar Akhtar (https://www.linkedin.com/in/ammarakhtar/) is the Founder and CEO of Final Rentals, a Cardiff-headquartered global car rental franchise and technology platform operating across 65+ countries and 200+ locations. Final Rentals connects independent local rental operators to global online travel channels through its proprietary AI booking engine, BLADE.

That gives smaller businesses distribution reach that used to be available only to multinational brands.Born in Karachi In Pakistan, Ammar began building booking systems in Dubai in 2007 and went on to serve as Chief Software Architect at Budget Rent a Car. In 2016 he founded Final Rentals in Dubai, bootstrapping it on roughly GBP 3,000.

The company still keeps its MENA offices at Dubai Silicon Oasis.In August 2022 Ammar relocated the HQ to Wales, first to Penarth and then to Cardiff.Ammar was named Fintech Leader of the Year 2026 at the FinTech Awards Wales, the same awards he first attended as a newcomer in 2022.

The same year, Final Rentals made the Sifted 250 list of Europe's fastest-growing startups and secured an IP-backed loan facility with NatWest Venture Banking, using its technology and intellectual property as collateral rather than physical assets. In October 2026 Ammar featured on the cover of Business in Wales magazine.In November 2026 he speaks at the Business of IP Asia Forum in Hong Kong.

He lives in Cardiff with his family and argues publicly for Wales as a base for globally ambitious technology companies. The Welsh Government lists Ammar as an Export Champion.

Followed by a Q & A chaired by Richie with both entrepreneurs.

Receive personalised advice

Talk to Mo and Ammar in a relaxed environment

Learn about different business sectors

Build confidence and professional connections

View Mo Jannah Welsh Heritage VR stories

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