
The Power of Play: Stories, Play, and Building Experiences with Niky Elison
Thu 26 Nov · 11:30
Yalm
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View allAbout This Event
The Power of Play: Stories, Play, and Building Experiences with Niky Elison will be held on 26 November 2026 at Yalm in Norwich. This event is open to everyone and features a talk by Niky Elison. Attendance is free.
Speaker: Niky Elison
Where: Private room at Yalm, Norwich
When: 26th November, 11:30am–1:30pm
Who is it for: Everyone
Join communications & strategy expert Niky Elison for an honest round-table chat on storytelling, play, and the growing games industry with top food & real networking.
📍 Private room at Yalm, Norwich 🕕 26th November, 11:30am–1:30pm
Let’s be honest, we all spend too much time staring at our desks. This is your chance to step away, grab some amazing food, and have real, round-table chats with other business and creative people. There are no stuffy corporate vibes here, just good energy, honest talk, and a proper chance to build connections and swap stories.
Our guest speaker is Niky Elison. As a Communications & Strategy Expert with a massive passion for stories and play, Niky is part of the team at Shuck—a community-led co-development game studio. They work with talent right across East Anglia to produce everything from web, mobile, VR, and AR games to immersive brand-led experiences.
Today, we are chatting about what actually drove Shuck to form and the rapidly growing games industry right here in Norfolk. We will also be diving into gamification for non-gamers: exploring how regular businesses that have absolutely nothing to do with video games can use the concepts of "play" to genuinely connect with their audiences and build unforgettable brand experiences.
Here is how the lunch shapes up:
👉 11:30am – Grab a drink, meet some new people, and settle in.
👉 12:00pm – A 30-minute round-table Q&A with Niky.
👉 12:30pm – Order up some delicious food and drink from Yalm's kitchens and eat together.
👉 1:30pm – Head home feeling full, connected, and fired up for the afternoon.
💬 Got a question for Niky or a story of your own to share? Bring it along.
Description supplied by the event organiser.
Staying overnight?
Hotels within walking distance of Yalm.
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View all →Frequently asked questions
The Power of Play: Stories, Play, and Building Experiences with Niky Elison takes place on Thursday, 26 November 2026 at 11:30.
The Power of Play: Stories, Play, and Building Experiences with Niky Elison is held at Yalm in Norwich (22-24 The Royal Arcade, Norwich, NR2 1NQ).
Entry to The Power of Play: Stories, Play, and Building Experiences with Niky Elison is free.
Yes — hotels within walking distance of Yalm can be compared using the accommodation search further down this page.
Tickets for The Power of Play: Stories, Play, and Building Experiences with Niky Elison can be booked via Eventbrite using the "Check Tickets & Live Prices" button on this page, which opens the official booking site in a new tab.
Editorial summaryAbout this event
The Power of Play: Stories, Play, and Building Experiences with Niky Elison will be held on 26 November 2026 at Yalm in Norwich. This event is open to everyone and features a talk by Niky Elison. Attendance is free.
This summary was automatically generated from event data sourced from official ticketing providers.
Speaker: Niky Elison
Where: Private room at Yalm, Norwich
When: 26th November, 11:30am–1:30pm
Who is it for: Everyone
Join communications & strategy expert Niky Elison for an honest round-table chat on storytelling, play, and the growing games industry with top food & real networking.
📍 Private room at Yalm, Norwich 🕕 26th November, 11:30am–1:30pm
Let’s be honest, we all spend too much time staring at our desks. This is your chance to step away, grab some amazing food, and have real, round-table chats with other business and creative people. There are no stuffy corporate vibes here, just good energy, honest talk, and a proper chance to build connections and swap stories.
Our guest speaker is Niky Elison. As a Communications & Strategy Expert with a massive passion for stories and play, Niky is part of the team at Shuck—a community-led co-development game studio. They work with talent right across East Anglia to produce everything from web, mobile, VR, and AR games to immersive brand-led experiences.
Today, we are chatting about what actually drove Shuck to form and the rapidly growing games industry right here in Norfolk. We will also be diving into gamification for non-gamers: exploring how regular businesses that have absolutely nothing to do with video games can use the concepts of "play" to genuinely connect with their audiences and build unforgettable brand experiences.
Here is how the lunch shapes up:
👉 11:30am – Grab a drink, meet some new people, and settle in.
👉 12:00pm – A 30-minute round-table Q&A with Niky.
👉 12:30pm – Order up some delicious food and drink from Yalm's kitchens and eat together.
👉 1:30pm – Head home feeling full, connected, and fired up for the afternoon.
💬 Got a question for Niky or a story of your own to share? Bring it along.
Description supplied by the event organiser.
StayStaying overnight?
Hotels within walking distance of Yalm. Searching near 22-24 The Royal Arcade, Norwich, NR2 1NQ; check-in Thursday, 26 November 2026.
Ad · Stay22 affiliate link
WhereYalm
Before you goFrequently asked questions
When is The Power of Play: Stories, Play, and Building Experiences with Niky Elison?
The Power of Play: Stories, Play, and Building Experiences with Niky Elison takes place on Thursday, 26 November 2026 at 11:30.
Where is The Power of Play: Stories, Play, and Building Experiences with Niky Elison taking place?
The Power of Play: Stories, Play, and Building Experiences with Niky Elison is held at Yalm in Norwich (22-24 The Royal Arcade, Norwich, NR2 1NQ).
How much are tickets for The Power of Play: Stories, Play, and Building Experiences with Niky Elison?
Entry to The Power of Play: Stories, Play, and Building Experiences with Niky Elison is free.
Is there anywhere to stay near The Power of Play: Stories, Play, and Building Experiences with Niky Elison?
Yes — hotels within walking distance of Yalm can be compared using the accommodation search further down this page.
How do I get tickets for The Power of Play: Stories, Play, and Building Experiences with Niky Elison?
Tickets for The Power of Play: Stories, Play, and Building Experiences with Niky Elison can be booked via Eventbrite using the "Check Tickets & Live Prices" button on this page, which opens the official booking site in a new tab.
Price
Free Entry
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